Itsmainmodels
ThemainmodelsofHyundaiMotorincludeSonata,Elantra,SantaFeandTucson.
Sonata
Sonata(called"Sonata"inChina)isHyundaiMotor'smainglobalmid-sizesedanproductlaunchedin1986.TheEnglishnameofSonatacomesfromtheLatin"sonare",whichmeans"sonata".Thetenth-generationSonatainactiveservicewasunveiledattheShanghaiAutoShowinApril2019.ItisHyundai'ssecondmodelthatadoptsthe"SensuousSportiness"designlanguage.
Elantra
Elantra(called"Elantra"inChina)isHyundaiMotor'sglobalflagshipcompactcarproductlaunchedin1992.TheEnglishname"Elantra"ofElantracomesfromtheEnglish"Elation",whichmeans"inspiration".Theseventh-generationElantracurrentlyinservicewaslaunchedontheWestHollywoodlineinCaliforniaasthe2021ElantrainMarch2020.ItisHyundai'sthirdmodelafterthetenth-generationSonatathatadoptsthe"SensuousSportiness"designlanguage.Thedomesticallyproducedseventh-generationElantrawasunveiledinChinaattheBeijingAutoShowinSeptember2020bythejointventureBeijingHyundai.
SantaFe
SantaFe(called"SantaFe"inChina,formerlyknownas"SantaFe"),isHyundaiMotor'sglobalmainmedium-sizedsportsutilityvehiclelaunchedin2001(SUV)products.Shengda'sEnglishname"SantaFe"comesdirectlyfromSantaFe,NewMexico,USA.Thefourth-generationShengdainactiveservicecompleteditsworldpremiereatthe2018GenevaMotorShow.
Tucson
Tucson(called"Tucson"inChina),isHyundaiMotor'sglobalflagshipcompactsportutilityvehicle(SUV)productlaunchedin2005.Tucson’sEnglishname"Tuscson"comesdirectlyfromTuscson,Arizona,USA.Thefifth-generationTucsoncurrentlyinservicewasreleasedatthe2020BeijingAutoShowinSeptember2020asBeijingHyundai’sfifth-generationTucsonL.Followingtheseventh-generationElantra,Hyundai’sfourthmodeladoptsthe“SensuousSportiness”designlanguage.Model.
Developmenthistory
Thefirststage
Itwastheentrepreneurialperiodfrom1967to1970.ItcooperatedwiththeFordMotorCompanyoftheUnitedStatestointroduceFordtechnologytoproduce"Gordilla"brandcars,andin1970builttheUlsanplantwithanannualoutputof26,000cars.
In1940,whenZhengZhouyong(Korean:정주영)wasayoungmanof25,hefoundedtheA-doServiceautorepairshopundertheharshcircumstancesofJapaneseaggression.Withunmatcheddiligenceandhonesty,thisautorepairshophascutthetimeittakestorepaircarsinhalfcomparedtoitscompetitors.ItwasfromthistimethatZhengZhouyonghadadreamofmakingacompletecarinhisheart.
In1946,JungJoo-youngestablishedHyundaiMotorIndustryCorporationinChodong,Jung-gu,Seoul(서울중구),andthehistoryofmodernconstructionhasalsobegun.In1947,the"HyundaiCivilEngineeringandConstructionCorporation"brandwashunginthecorneroftheautorepairfactory.AfterthemergerofHyundaiCivilEngineeringandHyundaiAutomobileIndustryin1950,thewell-knownHyundaiConstructionCompanywasborn.
In1967,ZhengZhouyongestablishedHyundaiMotorwiththeloftyidealof"developingtheautomobileindustryintoastrategicexportindustryfortheKoreaneconomy".ZhengZhouyong'sdreamofbeingrichintheautomobileindustryhasbeenpasseddowninthehistoryandspiritofHyundaiMotorGroup'sgrowth.
Thesecondstage
isthedigestionandabsorptionperiodfrom1970to1975.Duringthisperiod,HyundaispenthugesumsofmoneytodigestandabsorbFordtechnologywithinthecompany.In1974,100millionU.S.dollarswasinvestedtobuildanewplantwithanannualoutputof56,000vehicles.In1975,theplantwascompletedandthelocalizationrateofcarsreached100%.
InFebruary1974,ChairmanZhengMengjiu,asthefirstrepresentativedirector,activelyandinnovativelycarriedouttheautopartsbusiness,layingasolidfoundationforthefuturedevelopmentofthecompany.
InJune1974,HyundaiMotor’sfirstmass-producedautonomousmodel"Pony"cameoutandexportedtoEcuadorforthefirsttimeinJulyofthesameyear.Theponyisthe16thintheworldandthesecondself-developedmodelinAsiaafterJapan,markingSouthKorea’sannouncementtotheworldthatithasenteredtheranksoftheworld’sautomobileindustry.
Thethirdstage
After1975,itbegantoentertheworld.In1976,theForneybrandsedandesignedandproducedbyitselfwentofftheassemblyline,andHyundaibecamemature.Inthe1980s,HyundaimonopolizedtheKoreanmarket,brokeupwithToyota,andformedanalliancewithMitsubishitoproducePonycars.
In1983,thePonycarwassoldtoCanadaandbecamepopular.In1985,79,000carsweresold.In1986,Hyundai'sSuperPonycarwasputintotheAmericanmarket,and160,000unitsweresoldthatyear,creatingasalesmiracleintheautoindustry,thusestablishingHyundaiMotorCompany'sinternationalstatus.
In1991,thecompanyreleaseditsfirstinternallyindependentlydesignedpowertrain---Alphaengine.Twoyearslater,thecompanyreleasedtheBetaengine.InJanuary1992,HyundaiMotordescribedHyundai'svisionforthefuturetotheautomotiveworldforthefirsttimewithitsconceptmodelHCD-1.Thistestmodelcreatedanexcitingconceptcartradition,andsubsequentproductsincludeaseriesofHCDconceptmodels.
In1998,HyundaiMotorCompanyhadadifficultyear.Thesalesvolumeinthedomesticmarkethasdroppedseverely.However,withthelaunchoftheEFSonataandXGmodels,HyundaiMotorCompany'snewmodelsweresuccessfulandreceivedthehighestesteemintheinternationalpress.Notonlythat,theexportvolumecontinuedtogrowrapidlyduetofavorableexportconditions,whichalsopartiallyoffsetthedeclineinsalesinthedomesticmarket.Duringthisperiod,thecompanyalsocarriedoutmergersandindustrialrestructuring.TheacquisitionoftheKia/AsiacarplantandthemergerwithHPIandHMSenabledHyundaiMotortoreachtheeconomicscalerequiredtocompeteintheglobalmarket.
1999isaveryactiveandrewardingyearforHyundaiMotor.FollowingthesuccessofEFSonataandGrandXGin1998,HyundaiMotorCompanyhaslauncheditsfourlatestmodels:CenturyCentennial,Accent,CoupeModifiedCoupeandTrajet.TrajetisthefirstMPVmodellaunchedbyHyundaiMotor.ItssuccessfullaunchallowedHyundaiMotortoenteranewfieldintheworldcarmarketandfurtherbroadenedHyundai'shugemodelseries.
ThebirthofHyundaiMotorGroupinSeptember2000becameaturningpointfortherapiddevelopmentoftheKoreanautomobileindustry.ThesynergyeffectoftheHyundaiMotorGroupcomposedofmorethan10subsidiariesincludingHyundaiSeiko,IncheonSteel,andHyundaiCapitalhasbeguntoincreasesignificantly,andthecompetitivenessofthegrouphasalsobeguntobecontinuouslystrengthened.
In2001,theproductionvolumeofvariousvehicleswas2.23million,withsalesof17billionU.S.dollarsandnetprofitofapproximately900millionU.S.dollars.Comparedwith2000,ithasachieveda23.4%increaseonthesurface,andanactualincreaseof74.5%inprofit,whichprovesthatHyundaiisdevelopingrapidlyasaworld-classautomaker.Inparticular,about60%ofallsalesareexported,andoverseasmarketsareconstantlyexpanding.Duetorapidgrowth,HyundaiMotorGroup(includingKia)salesrankseventhintheworld.
In2002,thechallengethatHyundaiMotorGrouplaunchedtotheworldbeganinthevastmainlandofChina.HereHyundaihascreatedthebuzzwordof"modernspeed".IntheChinesemarket,Hyundaistartedfromthemid-sizecarmarket,andittookonlyfiveyearstoentertheeraoftotalproductionof1millionunits.
In2005,inordertotransformintoasuccessfulautomaker,HyundaiMotorstartedtoestablishtheAlabamaplantintheUnitedStatesinApril2002,anditwascompletedinMay2005.Sincethen,thepaceofenteringthehighlycompetitiveAmericanmarkethasbeenaccelerated.
2006wasthemostoutstandingyearofqualitymanagementresultsaftertheestablishmentofthegroup.Inthe2006newcarqualitysurveyorganizedbytheAmericanmarketresearchagencyJ.D.Power,HyundaiMotorsurpassedHonda,Jaguar,andToyota,rankingthirdamongallbrandsandtoppingthelistofVolkswagenbrands.ThisalsolaidagoodfoundationforHyundaiMotortowinthisawardwiththehighestscoreagainsince2009.
InMarch2006,theofficialWorldCuppartnershipagreementfrom2007to2014wassignedinSwitzerland,becomingtheWorldCuppartnersponsoringtheWorldCupamongtheworldcarcompanies,therebyenhancingthevalueandimageofthebrand.Thecorporatebrandwasranked182ndinthe2006"Top500WorldBrands"listcompiledbytheWorldBrandLab.Thecompanywasranked76thinthe2007Fortune500listoftheworld'slargestcompanies.
In2007,theKiaMotorsPlantinSloveniawasestablished,andin2008,HyundaiMotor’sCzechplantwasbuilt.Sofar,aftertheUnitedStates,China,andIndia,HyundaihasalsobuiltacomprehensivelocalmanagementsysteminEurope.Throughthejointconstructionofpartsandcomponentscompanies,thequalityofproductsupplyandpricecompetitivenesshavebeenimproved,andthesynergyeffecthasbeengreatlyimproved.
In2002,sevenyearsafterthevisionof"GlobalTOP5"wasestablished,HyundaiMotorGroupfinallyachievedthisunimaginablegoalin2009,whichattractedwideattentionfromallovertheworld.
In2010,throughcontinuoustechnologicalinnovation,HyundaiMotorGroup’sfirstself-developed"Tauengine"wasselectedasthe"TopTenBestEngines"forthreeconsecutiveyearsin2008,2009,and2010."ItshowsthatHyundaiMotorGroup'stechnologyhasbeenaffirmedbytheglobalmarket.
Hyundaihasestablishedavehicleproductionplantwithanannualoutputof150,000vehiclesinSt.Petersburg,Russia.Sofar,followingtheCzechRepublicandTurkey,HyundaiMotorhasestablishedalocalfactoryinRussia,completingtheHyundaiMotorGroup'sproductionsystemthroughouttheEuropeancontinent,greatlyacceleratingthepaceofopeninguptheEuropeanmarket.
Groupphilosophy
Humanityinnovation
1.Globalambition:tobetrustedgloballyandbecomeaworld-classautomobilecompanythatisalwayspopular2.TopeopleRespect:Becomeacompanythatleadsgreenenvironmentaltechnologyandcontributestothecommonprosperityofmankind
3.Touchingcustomers:Touchingcustomersbycreatingcustomer-firstvalue
4.Technologicalinnovation:forrealizationContinuouseffortstohuman-centeredcutting-edgetechnology
Creatingculture:Respecttheindividualandcreateapeople-orientedcarculture
Businessgoals
1.Expandnewrevenuebusiness
Supportcorrespondingfollow-upsupplementsanddevelopmentofprofitablenewbusinesses
2.Technicalsupport
Playtheroleoflegalpersonsupportwindow,supportlocalinformationservices,andbuildChinaTechnologycentersystem3.Improvevisibility
Supportthedevelopmentoflocalproductsandimprovethecorporateimageofenvironmentalfriendliness
4.Efficientmanagement
BuildthehighestManagementreportingsystemandsupportforthecombinationofcommonbusiness
Businessphilosophy
Basedonthespiritofcreativechallenge,createarichandcolorfulautomobilelife,andtrytocoordinateshareholders,customers,employeesandfollow-ups.Stakeholdersintheautomotiveindustry.
GroupR&D
WithNanyangR&DCenter(theR&DcenterofHyundai-KiaMotorsinSouthKorea)asthecore,HyundaiMotorisestablishingaglobalR&Dnetwork,integratedintheUnitedStates,Europe,JapanandIndiaTomaintainproductflexibilityandrespondtotheneedsoflocalmarketsandconsumersimmediately.OverseasR&Dcentersarealsoresponsibleforthedevelopmentofstrategicmodelsineachregionandsupportlocalizedproduction.ThroughaglobalR&DnetworkspreadacrosstheUnitedStates,Europe,Japan,andIndia,HyundaiMotorhasconcentratedondevelopingkeytechnologiesandvehiclessuitableforregionalmarkets.
HyundaiR&D
(Address:Hwaseong,Gyeonggi-do,SouthKorea)(경기도화성시)
SouthKorea’scoreR&Dbase,Thefacilitiesarethemostcomplete.
TechnologyCenter
(Europe)(Address:Russelsheim,Germany)
EuropeTechnologyCenterandModernDesignThecenter(Europe)andlocalsubsidiariesjointlysuperviseHyundai'sproductplanning,salesandmarketinginEuropetostrengthenregionalsalescapabilities.
EngineeringTechnology
(Address:Hyderabad,India)
TheIndianEngineeringTechnologyCenterprovidesactiveSupport,andwillexpandthesupportforproductsdevelopedforthelocalmarket(underconstruction).
AmericanTechnology
(Address:ChipivaCounty,Michigan,U.S.)
TheU.S.TechnologyCenterbeganresearchanddevelopmentintheUnitedStatesItplaysapivotalroleandisconnectedwiththeAmericanDesignandTechnologyCenterandProvingGroundinCalifornia.TheCaliforniaProvingGroundplaysakeyroleinthedevelopmentofvehiclesintheNorthAmericanmarket.AllHyundaiandKiavehiclessoldintheUnitedStatesanddevelopedlocallyaretestedforperformanceanddurability.TheAmericanDesignandTechnologyCenterisresponsiblefortheresearchofconceptcarsandthedevelopmentofmass-producedcarstomeettheneedsoftheAmericanmarket.
R&DinJapan
(Address:Chiba,Japan)
TheR&DcenterinJapanisclosetoTokyo,dedicatedtothedevelopmentofthelatestelectronicsandHybridtechnology.
MemorabiliaofGrowth
In1942,ZhengZhouyongsetupanautorepairshopinasmallstreetinSeoul.
In1966,ZhengZhouyong,whowasthenleadingtheHyundaiConstructionGroup,wontheThaihighwayconstructionproject,takingthefirststepinoverseasconstructionandtheinternationalizationofthecompany.
InDecember1967,withthehelpofthepost-warconstructionwave,HyundaiConstructionCompanyestablishedHyundaiMotorCompany.
InDecember1967,incooperationwithFordMotorCompany,HyundaiMotorwasfoundedandofficiallyenteredtheheavyindustry.
In1976,inNorthAmerica,theworld’slargestcarmarket,thePonysedanproducedbyHyundaiDepotinSouthKoreaenteredthebottomoftheNorthAmericancarmarketatanunprecedentedlylowpriceof$5,900.TheVolkswagencarmarkethascausedextremeshocksintheconsumerandindustrysectors
In1981,ajointventurewithMitsubishiMotors(10%byMitsubishiMotors)wasdeveloped.By1983,thesecondnewcarwasdeveloped,anditwasestablishedinQuebec,Canadain1985.Establishacarfactorywithanannualoutputof100,000vehicles.
In1982,HyundaiElectronicswasestablishedandbecameapowerfulbackingforthemodernizationofHyundaiMotors.
In1983,thenewly-redesignedponycarcameout,andalargenumberofthemwereexportedtoCanada,withravereviews.
In1985,theExcelcardevelopedinresponsetotheneedsofNorthAmericawasacceptedbyconsumersinNorthAmericaassoonasitwentonthemarket.In1985,withanunprecedentedsalesvolumeof85,000,itsettherecordforimportedcarsinCanadathatyear.Championshiprecord,witharecordof170,000vehiclessoldintheUnitedStatesinthesameyear.
In1991,thecompanyreleaseditsfirstinternallyindependentlydesignedpowertrain-theAlphaengine.
In1992,attheDetroitAutoShow,launchedthefirstconceptcarHCD-Iwhichwascompletelyindependentlydeveloped.
In1993,attheDetroitAutoShow,thesecondtrumpcard-HCDwasrevealed.-Ⅱ
In1994,theExcelmodelyear,whichwassoldin128countriesandregionsintheworld,wasthe"BestSafeSmallCarBook"intheAmericanCarBook.
1998,EFSonataandTheXGmodelwaslaunched,andHyundai'snewmodelwasasuccess.
In1999,fourlatestmodelswerelaunched:Centennial,newAccent,CoupeimprovedandTrajet.
InDecember2000,thepredecessorofHyundaiMotor(China)VehicleSalesHeadquarterswasestablishedinShanghai.
InJuly2001,thefactoryinChennai,India,oneofHyundai'slargestoverseasfactories,beganproducingNewSonata.
In2002,HyundaiMotorbecamethecarsponsoroftheFIFAWorldCupsoccertournamentjointlyorganizedbyKoreaandJapan.
In2002,HyundaiMotorandBeijingAutomotiveIndustryHoldingCo.,Ltd.jointlyestablishedasecondbranchplantinChina.
In2005,HyundaiMotorHeadquartersofSouthKoreaputforwardthesloganforthefirstyearofHyundaiMotor’sinternationalizationin2005.
InJanuary2005,HyundaiMotor(China)moveditsvehiclesalesfromShanghaitoBeijing.
OnSeptember23,2008,theexecutiveandluxurymodelsofGenesislandedinChina.
OnMarch3,2009,therear-wheeldriveluxurysportscarGenesis-CoolpadlandedinChina.
OnAugust18,2009,therear-wheeldriveflagshipmodel,thenewEquuswaslaunchedinChina.
In2009,inthesatisfactionawardsurveyconductedbyAutoPacific,awell-knownAmericanautomotiveindustryanalysisandresearchcompany,HyundaiMotorwasnamed"thefastest-risingmanufacturerin2009."
In2011,thewell-knownAmericanautomobilemagazine"MotorTrend"announcedtherankingofthetoptenmostinfluentialpeopleintheautomobileindustrythatyear.ThechairmanofHyundaiMotorGroupZhengMengjiurankedthemostinfluentialpersonintheautomobileindustryin2011Charactersecond.
In2012,HyundaiMotorGroupexceededthe7milliontarget,withsalesof1.39millioninChina.
OnOctober30,2012,HyundaiMotorwon5awardsinthe“2012FocusAward”intheglobalcommunicationscompetitionledbytheworld-renownedorganizationAmericanCommunicationsAlliance(LACP).
OnJanuary23,2013,HyundaiMotorwasselectedasthe"MostResponsibleCompany"in2012.Marketing
InSeptember2019,HyundaiMotorGroupandAptiv,anautonomousdrivingtechnologysupplier,signedacooperationagreement.ThetwopartieswilljointlyinvestUS$4billiontoformanautonomousdrivingjointventure.Accordingtotheagreement,theheadquartersofthenewcompanywillbeestablishedinBoston,USA,andthetechnologycenterswillbedistributedintheUnitedStatesandAsia(includingSouthKorea).ThenewcompanywillbeledbyKarllagnemma,PresidentofAptoff'sautonomousdrivingmobilitybusiness,andthecooperationisexpectedtobereachedinthesecondquarterof2020.
Footballmarketing:
[Overview]:In1999,HyundaiMotorsofficiallysignedacontractwithFIFA(WorldFootballLeague),whichincludedthe2002WorldCupinKoreaandJapan.Inside,FIFAisinchargeoftheofficialsponsorsofteninternationalfootballtournaments.Atthesametime,bysigningasponsorshipcontractforEurope’slargestEuropeanChampionship2000sponsoredbyUEFA(EuropeanFootballFederation),HyundaiMotorsuccessfullymadeitsdebutasahard-coresponsoroffootball,apopularsportintheworld.
[2002Korea-JapanWorldCup]:HyundaiMotorGroupspent1.5billioneurostobecomeanofficialsponsor.
[2004WorldCupinEurope]
[2006WorldCupinGermany]
[2007FIFAChinaWomen’sWorldCup]:WiththeChineseWomen’sWorldCuponSeptember10,2007Astheopeningmatchisapproaching,asthemainsponsorofthistournamentandalsotheofficialpartnerofFIFAfrom2007to2014,Hyundai-KiaMotorshassuccessivelylaunchedaseriesofactivitiestopromotetheworkoftheorganizingcommitteebyprovidingthemostpowerfulmodels.Gosmoothly.
[OfficialpartneroftheChineseFootballAssociation2006-2010]:OnMarch19,2007,Korea’sKiaMotorsCorporation,DongfengYuedaKiaMotorsCo.,Ltd.andtheChineseFootballAssociationheldthe"KiaMotors-Dongfeng"YuedaKiaChinaFootballAssociationOfficialPartner"signingceremony.
[2008EuropeanCup]:In2008,HyundaiMotorGroupAutomobileistheexclusiveofficialpartneroftheEuropeanFootballLeague(UEFA)intheautomotiveindustry.
[2010WorldCupinSouthAfrica]:HyundaiMotorGroupistheonlyofficialsponsoroftheWorldCupinSouthAfrica.
[2012EuropeanCup]:UEFAannouncedthatHyundaiMotorGrouphasbecometheofficialcarpartnerofthe2012and2016EuropeanChampionships.TheagreementmeansthatHyundaiMotorGroupwillbecometheofficialcarsupplierforthenexttwoEuropeanChampionshipsandtheChampionsLeague.
[2014WorldCupinBrazil]:Oneofthe6officialpartnersofthe2014WorldCupinBrazil,theexclusivesponsorintheautomotivefield,Hyundai-KiaMotorsundertookthetaskoftheofficialcarforthisWorldCup,showingthecompanyitselfThestrengthandleadingindustryposition.
Olympicmarketing
[1988SeoulOlympics]:HyundaiMotorwontheexclusivesponsorshipoftheOlympicGamesbyvirtueofitshostadvantage,andhassincebecomeanAsiancarbrandBegantobecomefamousallovertheworld,Hyundaibecameaninternationalbrand.
[2004SummerOlympicsinAthens]:HyundaiMotorGroup,asasponsorofthe2004AthensOlympicGames,3700HyundaiMotorGroupcarsduringtheOlympicGamesranacrosstheOlympicroadsinAthens,connectingalltheOlympicmatchpointsandvenues.
[2013SummerUniversiade](UniversityOlympicGames):HyundaiMotorsignedthesponsorshipagreementforthe27thSummerUniversiadeheldinTatarstanonMarch2nd.HyundaiMotorCISwillprovide1,400Hyundaicarsforofficialrepresentativesandathletes.
SkiMarketing:
HyundaiMotorGroupisthecoresponsoroftheFISSkiJumpingWorldCupandthemainsponsoroftheFISSkiWorldChampionship,thelatterWidelypopularintheEurasianregion.OnFebruary10,2012,HyundaiMotorGroupannouncedthatstartingfromtheFIS(InternationalSkiFederation)SkiFlyingWorldChampionships(SkiFlyingWorldChampionships)heldinVikersund,NorwayonFebruary23,itwillsponsortheglobalskijumpingcompetition.
Oscarmarketing:
Atthe85thAcademyAwardsheldonFebruary25,2013,Beijingtime,HyundaiMotorofSouthKoreaservedastheceremonyTheexclusivecarsponsorshipcompanyusednine30-secondadvertisementstopromoteitsmainmodels,whichwerebroadcastduringtheceremonyperiodandearliermediareports.These9advertisementswithverydifferentstylesbelongtothecontentofmodern"BigVoice,BigPlaces"(hugestage,powerfulvoice)marketingactivities,focusingonpromotingEquus,Genesis,Shengda,Yazun,hybridvehicles,etc.Modernmodels.
GlobalPosition
SalesList
TheoverseasproductionofHyundaiMotorandKiaMotorsinJanuary2014increasedby2.4%(258,567units)and8.7%,respectively.(120,300vehicles),thetotaloutputincreasedby4.3%year-on-yearto378,867vehicles,settingasingle-monthhistoricalrecord.
Inthefirstquarterof2014,HyundaiandKia’scumulativesalesinChinareached440,000,ayear-on-yearincreaseofmorethan11%.
TheHyundaiMotorGroupsold147,510vehiclesintheChinesemarketinMarch2014and129,355vehiclesinMarch2013,ayear-on-yearincreaseof14.0%.Inthefirstquarter,HyundaiMotorGroupsoldatotalof440,150vehiclesinChina,comparedwith398,383vehiclesinthesameperiodin2013,andayear-on-yearincreaseof10.48%in2014.
FromJanuarytoApril2014,thetotalsalesofBeijingHyundaiandDongfengYuedaKiainChinareached582,890,anincreaseof10.1%year-on-year.ThemarketshareinChinareached10.6%,ayear-on-yearincreaseof0.2%.
HyundaiandKiaMotorssold864,000vehiclesinChinainthefirsthalfof2014,anincreaseof9.7%fromthesameperiodin2013.
Hyundai-KiaMotorssold33,777vehiclesintheRussianmarketinJune,surpassingRussianautomakerVolgaforthefirsttimeinasinglemonth.Thankstothis,itsmarketsharereached16.9%inJune,surpassingVolga(15.1%)forthefirsttime,andascendingtothefirstplace.
ThemonthlyreportoftheWorldAutomotiveSurveyreleasedbytheJapaneseautomotiveindustryresearchcompany"FOURIN"onSeptember14,2014showsthatHyundai-KiaMotors'overseassalesaccountedfor84.5%,rankingthirdamongglobalcarcompanies.
InSeptember2014,HyundaiMotorGroupsold152,265vehiclesinChina,ayear-on-yearincreaseof11.2%.InSeptember2013,itwas136,098vehicles.Inthe12yearssinceHyundaiMotorGroupenteredChina,itscumulativecarsaleshaveexceeded9millionunits.
InOctober2014,HyundaiMotor'sglobalsalesincreasedby1.9%year-on-year,whileinthelargestmarketitclimbed15.5%year-on-year.CoupledwithKiaMotors,thesalesoftheentiregroupinChinainOctoberincreasedbynearly20%year-on-year.
InNovember2014,HyundaiMotor'sglobalsalesincreasedby4.3%year-on-year,whileinChina,thelargestmarket,itclimbedby7.6%year-on-year.IncludingKiaMotors,thesalesoftheentiregroupinChinainNovemberincreasedby11.4%year-on-year.
BrandValue
OnSeptember18,2009,thebrandconsultingcompanyInterbrandandtheUS"BusinessWeek"jointlyreleasedthe"2009GlobalTop100BrandRanking",HyundaiMotorRanked69thwithabrandvalueofUS$4.6billionand8thamongallautomakers,beatingcompetitorsPorsche,LexusandNissan.
Onthelistofthetop100globalbrandsin2013,HyundaiMotorranked43rdwithabrandvalueof9billionU.S.dollars(approximatelyRMB55.18billion),rising10places.
Theyear-on-yeargrowthrateofHyundai'sbrandvalueisashighas20.5%,whichisfarhigherthantheaverage12.4%ofthetop100brands.Theincreaseinrankingisalsoknownasthehighestintheindustry.
InJuly2019,theFortuneGlobal500listwasreleased,andHyundaiMotorranked94th.
CarQuality
Hyundaiwasratedasthemosttrustworthycarbrandwithlowmaintenancerate.AccordingtodatapublishedontheCarMDwebsite,Hyundairankedfirstinthelowestmaintenancefrequencylistandsecondinthelowestoverallmaintenancecost.Onaverage,themaintenancecostofaHyundaicar(includingonlytheindicatorssurveyedbyCarMD)isUS$312.67,whichislowerthanalmostallothercarbrands.
Maintenancecosts
Hyundairanksfirstintheindustrywiththelowestmaintenancecosts.AsurveyconductedbythecarrepairwebsiteCarMDin2013showedthatHyundaiMotorofSouthKorearankedfirstwiththelowestmaintenancefee,surpassingthe2012championToyotaMotor.
EnteringChina
OnOctober21,2010,HyundaiMotorandSichuanNanjunAutomobileGroupCo.,Ltd.(hereinafterreferredtoasNanjunAutomobile),thelargestcommercialvehiclecompanyinSichuan,China,signedinChengduAcooperationagreement.ThismoveindicatesthatHyundaiMotorhasofficiallyenteredChina,theworld'slargestcommercialvehiclemarket.Bysigningacooperationagreement,HyundaiMotorandNanjunMotorwillcomplementeachother'sadvantagesintrucks,buses,engineproduction,researchanddevelopment,andservicesinacompletesetofcommercialvehicles,andconductmulti-angleanddiversifiedin-depthcooperation.
AsChina’sfirstjointventureprojectafterenteringtheWTO,HyundaiMotorhasbecomethefastest-growingmultinationalcarcompanyintheChinesemarketinthepasttenyears.ThelargesalesvolumehasnotallowedHyundaiMotortogiveupitsdiversifiedmarketingpath.Hyundai-KiaMotorshascarriedoutmoreculturalexchangeactivitiesinChinatoenhanceChineseconsumers'understandingofHyundaiMotorsandKoreanculture.
TheHyundaiMotorGroupwillsetupanautomotivetechnologyresearchanddevelopmentinstituteinChina.ThisisalsothefifthoverseastechnologyresearchanddevelopmentinstituteestablishedbyHyundaiintheworldaftertheUnitedStates,Japan,GermanyandIndia.Uponcompletion,HyundaiMotorwillfurtherexpanditsglobalR&DnetworkcenteredontheNanyangR&DCenterinHwaseongCity,Gyeonggi-do.
ThesalesvolumeofHyundaiMotorinChinaincreasedrapidlyafter2012,andafterhittinga36.2%year-on-yeargrowthrateinJune2013,thegrowthratebegantoslowdown.InOctober2014,thegrowthratewasashighas19.1%,whichwasthehighestgrowthrateofHyundai'ssalesinChinainthepast16months.
OnJanuary15,2021,HyundaiMotor(China)InvestmentCo.,Ltd.announcedthatHyundaiMotorGroupofSouthKoreawillestablishawholly-ownedhydrogenfuelcellsystemcompanyintheGuangzhouDevelopmentZonetoproduceandsellhydrogenfuelcellsystems.ThenewplantisexpectedtoformallylaythefoundationattheendofFebruary2021,andmassproductionwillberealizedinthesecondhalfof2022.
NewHyundai
ThenewBeijingHyundaiix35isonthemarket,whichismoremasculineandbeautiful.Thewing-shapedheadlightsofthenewix35,thefrontbumperwithcomplexlines,andthegrillealsomakethefrontfaceofthenewmodernix35notonlystylish,butalsocreateapowerfulmasculinebeauty.Theoverallvisualcenterofgravityofthemodernix35'stailishigher.Theshapesofthetaillightsandheadlightsareverysimilar,whilethedarkbottomguardplateisabitmorepractical.Theoverallfeelingisthatthefrontandrearstyleoftheix35isveryechoed,anditisalsofashionable.
BeijingHyundaiix35steeringwheelisatypicalmoderndesign.Thesilverdecorationofthefour-spokesteeringwheelextendsfromthemulti-functionbuttontothebottom.Thefunctioncontrolofthemulti-functionbuttonisalsoquiterich,whichincreasestheconvenienceofcontrol..ThecenterconsoleofBeijingHyundaiix35hasacirculararcdesignasawhole.Inaddition,BeijingHyundaiix35isalsoequippedwithapanoramicsunroof,whichcangreatlyenhancethecarexperience.
BeijingHyundaiix35alsohas2.4Lmodelsforconsumerstochoose.Themaximumpowerofthe2.0Lengineis120kW(closetothelevelofmany2.4Lengines),andthemaximumpowerofthe2.4Lenginereaches128kW.Exceptforamanualtransmissionmodelthatusesa5-speedgearbox,allothermodelsare6-speedautomatedmanualtransmissions.TheperformanceoftheBeijingHyundaiix35onthepowersystemisquiteexcellent,andthetestprocessalsoexceededourexpectations.
Awards
1.Word-of-mouthevaluationinvariouscountries
The"2011MotorTraderIndustryAwards"selectionbyBritishMotorTradermagazine,HyundaiMotorwasselectedasthebestmanufactureroftheyearintheUKmarketin2011.
Theall-newShengdawonthe“SUVoftheYear”intheSUVcategoryinthe“2012GoldenKlaxonCOTYAward”selectionheldbythefamousRussianmagazineKlaxonMagazinein2013.
OnJune26,2013,HyundaiMotor'shatchbackVelosterwasselectedasthe"mosthandsomecar"amongUSmodelsunder$18,000.FromJanuarytoMay2013,PhaseOnesoldatotalof1,357vehiclesinKorea,makingitthesecond-lowestsalesmodelamongHyundaimodels.However,duringthesameperiod,12,303vehiclesweresoldintheUnitedStates,attractingattentioninoverseasmarkets.PhaseOnealsowonthe"CustomerSatisfactionAward"inthe"2013CustomerSatisfactionSurvey"releasedbytheAmericanautomotiveconsultingcompanyAutoPacificonJune11.
Inthe"2013BestValue-PreservedModelAward"issuedbytheAmericanvaluationagencyALG(AutomotiveLeaseGuide),HyundaiMotorhasthreemodels(Elantra,GenesisandthenewShengda)atthesametimeforthefirsttime.Andraisetothesecondplaceinthefieldofbrandvalue.
OnJune19,2013,theU.S.investigationagencyJDPowerannouncedtheresultsofthe2013U.S.NewCarQualitySurvey(IQS):Inthe21ordinarypassengercarlists,HyundaiMotorandKiaMotorswereranked106pointstiedforfifth.Inthetotallistof33autobrandsincludingluxurycars,HyundaiMotorandKiaMotorsaretiedfortenth.Amongthem,HyundaiGenesis,KiaXiuerandSmartRunningrankedfirstinthemid-sizeluxurycar,smallMPV,andsmallRVrespectively;plustheotherfourmodelsrankedinthetopthreeintheclassifiedmarket,HyundaiandKiaMotorshaveatotalof7.Themodelsrankedtopthreeineachcategory.
TheresultsoftheChinaAssociationforQuality"2013CustomerQualitySatisfactionIndex(CACSI:ChinaAutomobileCustomerSatisfactionIndex)"arereleased.HyundaiMotorGroup'sHyundaiMotorGroupandKiaMotorshaveatotalof6modelsrankedfirstineachsegmentone.HyundaiMotorGroupalsoshowsitsadvantagesinthefast-growingSUVfield.Hyundai'snewShengdawonthefirstplaceinthe"NewSUV"withascoreof82,whiletheKia"Sportsman"rankedfirstinthe"SUVmodelswithascoreoflessthan200,000yuan"withascoreof81forthreeconsecutiveyears.Inaddition,inthesalessatisfactionsurvey,HyundaiMotorandKiaMotorsalsorankedfirst,rankingthirdandfifthrespectively.
TheHyundaiMotorSuperBowladvertisingpopularitysurveyrankedfirstinthecarbrandadvertising.HyundaiMotor’sSuperBowladvertisementisaproductadvertisementfor“GENESIS”withthetitle“SixthSense”.Itdescribesthescenesthatwhenfathersareincrisisduringthegrowthoftheirsons,theyoftenhelpthechildrentogetthroughthedifficultscenesdramatically,bringingthenew“GENESIS”Theperformanceandthelatestsecurityconfigurationarelikenedto"familylove".
AreportreleasedbytheUnionofConcernedScientistsonMay27,2014showsthatHyundaiMotorhasbecomethemostenvironmentallyfriendlycarmanufacturerintheUnitedStates.
TheautomobilemarketresearchcompanyJ.D.Powerreleasedthe2014ChinaAutomobileSalesSatisfactionResearchReport.BeijingHyundai,asubsidiaryofHyundaiMotor,rankedfirstintherankingofordinarybrandswith772points(outof1,000points).
J.D.Power,anautomobilequalityandperformancesurveyagency,recentlyreleaseditsannualnewcarsurveystructure.ThreeHyundaiMotorsarenominatedonthelist:
①Thebestnewcarqualitycompactsedanin2014:HyundaiAccent;
②Thebestnewcarqualitycompactcarin2014:2014HyundaiLangdong;
③Thebestqualitymid-levelluxurysedanfornewcarsin2014:HyundaiGenesis(seethedescriptionofthesecondfigureonthispage)
Releasedatthe2014BoaoForumforAsiaHyundaiMotorGrouprankssecondinthelistofthe100mostinfluentialAsiancompaniesinAsia,makingitthe“mostinfluentialautocompanyinAsia”.
TheglobalautomobileevaluationagencyJ.D.Powerreleasedthe2014NewCarQualityResearchReport(IQS).HyundaiMotorrankedfirstinthegeneralbranddepartmentwith804points,andKiaMotorsrankedsixthwith791points.In2014,HyundaiMotorGrouphassuccessivelywonthebestqualityawardsintheUnitedStates,Russiaandothercountries.
HyundaiKiaMotorsstatedonSeptember28,2014thatatotalof7modelsofthetwocompaniesrankedfirstinthe2014AutomotiveIndustryCustomerSatisfaction(CACSI)evaluationconductedbytheChinaQualityAssociation.These7modelsincludeBeijingHyundai'sRena,Mingtu,Tucson,Tucsonix,andDongfengYuedaKia'sK2,K3,andLionRun.
Inthe"2014BestGlobalBrands2014"releasedbytheglobalbrandconsultingcompanyInterbrand,HyundaiMotorranked40thwithabrandvalueof10.4billionU.S.dollars.
ThebrandvalueofHyundaiMotorin2014increasedby16%comparedto2013,anditsrankingincreasedby3positions.ThebrandvalueofHyundaiMotorsurpassedthatofhigh-endbrandssuchasPorsche,andwasthefirsttoexceedUS$10billion.
Second,safetyrating
TheHyundaii10hasreceivedEuro-NCAP(AutomotiveSafetyCertificationAgency)four-starsafetyrating.
Companyranking
OnJuly19,2018,theFortuneGlobal500listwasreleased,andHyundaiMotorranked78th.
InDecember2018,the"2018WorldBrand500"compiledbytheWorldBrandLabwasannounced,andHyundaiMotorranked109th.
InOctober2019,Interbrandranked36thinthetop100globalbrandslist.
OnNovember16,2019,HurunResearchInstitutereleasedthe"2019HurunGlobalUnicornTop100InvestmentInstitutions",andHyundaiMotorwasonthelist.
OnMay13,2020,HyundaiMotorranked189thonthe2020ForbesGlobal2000list.
InMay2021,HyundaiMotorranked154thinthe"2021ForbesGlobal2000".
Controversy
Doublestandards
HyundaiusesplasticfueltanksinKorea,butironfueltanksarestillusedinChina.
Safetyisthemostimportantcriterionforfueltankperformance.TheabovereportoftheEuropeanAutomobileManufacturersAssociationpointedoutthatironfueltanksareusuallywelded.Intheeventofacollision,thejointareaissqueezedandeasilydeformedandsparksaregenerated.Buttheone-timeblow-moldedplasticfueltankdoesnothavethisproblem.Inaddition,plasticfueltankshaveacertainabilitytoreboundbacktotheiroriginalshapeafterdeformation,whileironfueltanksaremorelikelytohavefireorexplosionduetopressureincreaseandvolumereductionwhentheyaresqueezedanddeformedthanplasticfueltanks.
InChina,mainstreamjointventureautocompaniessuchasVolkswagen,Honda,Toyota,Nissan,andPSAPeugeotCitroenalluseplasticfueltanks.OnlyHyundai'ssubsidiariesstilluseironfueltanksinlargenumbers.Thepersoninchargeoftheprocurementdepartmentofajointventureautomobilecompanystatedthattheprocurementcostofplasticfueltanksisabouttwicethatofironfueltanksduetohighermaterialrequirementsandmorecomplexprocesses.Theprocurementcostofplasticfueltankassemblieswithfuelpumpsisabout900~1000Thepurchasecostofanironfueltankwithasimilarcapacityisonly500yuan.
Productrecall
HyundaiMotor(China)InvestmentCo.,Ltd.(includingitsShanghaibranch)hasfiledarecallplanwiththeGeneralAdministrationofQualitySupervision,InspectionandQuarantine,whichwillstartonOctober21,2013,RecallthefollowingimportedHyundaiandKiacars:
1,2006-2009HyundaiCoolpad10,691vehiclesproducedbetweenOctober1,2005andOctober30,2008;
2,6084HyundaiYazunof2005-2011modelproducedfromMarch23,2005toDecember31,2010;
3,April8,2008toNovember2010862HyundaiGenesisofthe2008-2011modelproducedduringthe22ndperiod.
4.6422007-2009KiaOphelesproducedduringtheperiodfromDecember13,2006toNovember24,2008;
5,July20084872KiaBaRuimodelsofthe2009-2011modelyearwereproducedfromMarch3rdtoMarch11th,2011.
6.521KiaSumaisofthe2010modelproducedbetweenNovember21,2009andAugust25,2010.
Accordingtothecompany'sstatistics,atotalof23672vehicleswereinvolvedinmainlandChina.
Thebrakepedalswitchcontactsofsomeofthevehiclesinvolvedinthisrecallareinpoorcontact,andtheelectricalsignalisdelayed,whichcausestheESPwarninglighttolightup,theone-keystartispoor,andtheshiftleverPpositionisdifficulttomoveorset.Thespeedcruisingcannotbereleased,andthebrakelightscannotbeturnedon,whichmayincreasetheprobabilityofaccidentsandposesafetyhazards.
AccordingtoReuters,HyundaiMotorCompanyhasfiledwiththeNationalKilometerTrafficSafetyAdministration(NHTSA)torecall42,925carsintheUnitedStatesbecausethebrakelightsmaybedefective.
Violationfined
InNovember2014,HyundaiMotoranditssubsidiaryKiawerefinedatotalofUS$100millionincivilfinesbytheUSauthoritiesforexaggeratingthefuelmileageofmostmodels.Thelargestfineinthehistoryofsuchaproblem,andtheconfiscatedemissioncreditsworth200millionUSdollars.