SNS community

Introduction

Theoreticalbasis

IntheInternet,PCsandsmartphonesdonothavepowerfulcomputingandbandwidthresources.Theyrelyonwebserverstobrowseandpublishinformation.Ifthecomputingandbandwidthresourcesofeachdeviceareredistributedandshared,thesedevicesmayhavemorepowerfulcapabilitiesthanthoseservers.ThisistherootofthebirthofdistributedcomputingtheoryandthetheoreticalbasisofthebirthofSNStechnology.

In1967,StanleyMilgram(1933～1984),apsychologyprofessoratHarvardUniversity,createdthetheoryofsixdegreesofseparation.Simplyput:"ThedistancebetweenyouandanystrangerwillnotexceedSix,thatistosay,youcanknowanystrangerthroughuptosixpeople.”Accordingtothesix-degreeseparationtheory,eachindividual’ssocialcircleisconstantlyenlarged,andfinallybecomesalargenetwork.ThisistheearlyunderstandingofSocialNetworking.Later,basedonthistheory,somepeoplecreatedInternetservicesforsocialnetworks,andused"acquaintancesofacquaintances"toexpandsocialnetworks,suchasFriendster,Wallop,andadoreme.

But"acquaintancesofacquaintances"arejustawayofsocialexpansion,notthewholeofsocialexpansion.Therefore,theso-calledSNSingeneralhasameaningfarbeyondthelevelof"acquaintancesofacquaintances".Forexample,gatheringbasedonthesametopic(suchasPostBar),gatheringbasedonlearningexperience(suchasFacebook),gatheringbasedonthesamelocationonweekendtrips,etc.,areallincludedinthecategoryof"SNS".

SocialNetwork

SNS:SocialNetworkSoftware,socialnetworksoftware,basedontheSixDegreeTheory,basedonthefriendswhoknowyourfriends,expandyournetwork.Andexpandyournetworkinfinitely,whenyouneedit,youcangetalittlebitatanytimeandgetthehelpofthatnetwork.SNSisanext-generationpersonal-basednetworkbasicsoftwarebuiltusingdistributedtechnology,inlayman'sterms,usingP2Ptechnology.Throughdistributedsoftwareprogramming,SNSwillmakeoverallarrangementsfortheCPU,harddisk,andbandwidthscatteredoneveryone'sequipment,andgivetheserelativelysmallequipmentmorepowerfulthantheserver.Thesecapabilitiesinclude:computingspeed,communicationspeed,andstoragespace.

(SocialNetworking:SN):Referstotherelationshipnetworkbetweenindividuals.Thiskindofwebsitebasedontheideaof​​socialnetworkrelationshipsystemisasocialnetworkwebsite(SNSwebsite).ManyWEB2.0sitesbelongtoSNSsites,suchasInternetchat(IM),makingfriends,videosharing,blogs,podcasts,onlinecommunities,musicsharing,etc.ThetheoreticalbasisofsocialnetworksisderivedfromtheSixDegreesTheory(SixDegreesofSeparation)andtheRuleof150(RuleOf150).

SNSspace

WhenordinarypeoplecanhavecomputingandcommunicationresourcescomparabletowebserversbyinstallingSNSsoftware,whataboutInternetcompaniesthathaveinvestedalotofservers?Whataretheiradvantages?WilltherebemorenewtypesofInternetcompanies,andisitpossiblethattheirback-endandtheirfront-endarenotintheGoogle,EBAY,orSinamodelatall?EvenoperatorslikeShandaOnlineGameshaveapowerful30,000serverclusterthattheyareproudof.Isittheircorecompetitiveness?

WhenthemachineinthehomeofacomicbookauthorcanlethimplayhisworkthroughtheSNSvideodevice,doeshestillneedtomanageawebsite?Maybeahousewifedoesn’tneedtoknowHtmlprogrammingorthevocabularyofwebsite.JustthroughtheSNSrecipepublishingprogramandaPCinthekitchen,millionsofpeoplecanmasterhercraft,andsheisonthekitchenstove.Allofthetricksareclearlyvisible.Whatwillyouthinkofatthistime?IntheInternet,weasclientsarelikeidiots.Onlythroughserverscanwedoslave-likethings,watchotherpeople'swebsites,playotherpeople'sgames,andsendemails.Otherthanthat,wehavenofreedom.

Thetimehascometostarttherevolution!Thecentraltaskoftherevolutionis:howtoletmorethan1billioncomputersplaytheirownrole,andletuserscreateandcontroltheirowninformation.Thereisnoneedforthecompany'sservertomanipulateusinthemiddle.

SNSwebsite:ItisawebsiteestablishedbasedontheSixDegreesTheorytohelpyourunyourfriendsinthecircleoffriends.

Six-degreerelationship

ThefamousAmericansocialpsychologistStanleyMilgramfirstproposeditinthe1960s.,Ifyouwanttogettoknowanyunfamiliarfriend,youonlyneedtopasssixfriendsatmosttoachievethegoal.Thatistosay,ifyouwanttoknowaperson,askafriendtofindafriendtofindsomeonewhoknowshim.Therewillbenomorethansixpeopleamongthem.

Intherealworld,thecommunicationbetweenpeopleisthroughtheintroductionandhandshakebetweenpeopletoformacircleoffriendsandcontacts.Everyonedoesnotneedtoknoweveryonedirectly,onlythroughhimAfriendofafriend,afriendofafriend,canfacilitateahandshake.Ordinarynetworkcommunicationismostlyachievedthroughcertainplatforms,suchasputtingyourselfonaplatform,allowingmanypeopletoseeandcontactyoutoknowyou.Theadvantagesanddisadvantagesofthetwoareobvious.Theadvantageofsocialcommunicationisreliable,andtherelationshipisbasedonareliableinterpersonalnetwork.Thedisadvantageisthatittakesalongtimetoproduceahandshakeandthecostishigh.Theadvantageofplatform-basednetworkcommunicationisthatitislowincostbutunreliable.

Thencopythismechanisminthenetwork,thatis,theoretically,toobtainthedualadvantagesofreliabilityandlowcost.TherearealsosomeadvantagesthatinSNS,therelationshipwithinthecircleoffriendsisoftenveryrealandveryreliable.Thereisnoso-callednetwork"mask"betweeneachother.Therefore,itisrelativelyeasytorealizethereal-namesystem;snsisbasedontheperson-to-personcontactnetwork,oneMulti-transmission,multi-transmission,usingthecheapandfastplatformofthenetwork,thespeedofnetworkestablishmentwillbeveryfast,whichinturnfurtherreducesthecostofestablishinganetworkofcontacts.

Let’stalkaboutadigression.Infact,forweb2.0,apartfromthetechnicaldetails,itisentirelyuptonetizenstopublishcontentandformpublicopinion.Inmyopinion,itisnotcompletelyfeasible.It’sokayiftheserviceisinformative,butwhataboutsensitiveinformation?

Itispossibletoletpublicopiniongouncontrollablyinacompletelyidealizeddemocraticsociety,buttheconditionsarestillimmature.Therearemanyreasonsforthis.Moreover,thereal-namesystemfornetizenshasnotbeenimplemented.Theideathateveryoneisnotresponsibleforspeakingonlineiseverywhere.Howtocontrolirresponsiblespeech?Therefore,itisimpossibleforweb2.0tobeveryopenintherealenvironment.

Ihavesaidsomanyoff-topics,butinfactIjustsaidthatifyoureallywanttomakeaspeechwebsitethatdoesnotneedtobecontrolledbythewebmaster,SNScanberegardedasanidealweb2.0method.Thereasonissimple,SNSisclosertothereal-namesystem,andtheonlineandofflineidentitiesaremoreconsistent.ItcanbeseenfromthisthatSNSisapromisingthinginthefuture,atleastinChina.Thereisabiggapinthemarketinthisregard.SincetraditionalmediahaveturnedtotheInternet,howcansocialcommunicationonlyrelyonmeetingsanddinnersandphonecalls?

Technicalservice

TheuniquenessofSNScomparedwiththeseapplications

Instantmessaging

QQ,MSN,etc.areallbasedoncentralizedmanagementInthenetworkmodel,theyneedtohavethousandsofserversinthebackground.Theseserversdonotconsumemuchresourceswhentheyareallocatedtousersfortextchat(suchas10millionsimultaneousonlineusersofQQ,10,000servers,and1GBbandwidth.It'senough).Therefore,basedonthewayofrelyingontheserver,thechatapplicationdoesnothavemuchproblem.

SNSdoesnotrequireanyserver.

Videoandvoice

QQ,MSN,etc.havenotsuccessfullyenteredthismarket,becausethehugeserverclustersaredifficulttoeffectivelymanagethistypeofcommunicationwithlargevolumeandcomplexmultimedianetworkcommunication.business.Onthecontrary,SKYPEsuccessfullyenteredthevoicemarketthroughP2Ptechnology,andalmostnoserverisneeded.

ThetransmissionspeedofSNSismorethan8timesthatofSKYPE,becausecomparedwithSKYPE,theadvantageofSNSisnotinsimpleP2Pvoiceconnection,butinincreasingthebandwidthspeedoftheentirenetwork.Then,thevoicequalityofSNSwillgreatlyexceedSKYPE.SNSisaplatform,andSKYPEisavoicecommunicationP2Psoftware.

Onlinegames

ThegamesoperatedbyShandaareallonlinegameswithcentralizedservers,whichrequiremoreadvancedserversandbandwidthresources.ThesuccessofShandaislargelydependentonChinaTelecom'searlybandwidthresourcesupportplan.

OnlinegamesdevelopedonSNSdonotrequireonlinegamedeveloperstoinvestincentralizedserversandbandwidth.Theonlythingtheyneedisabankcharginginterface.

Searchengine

Googlesearchesforinformationonthewebsite,andSNSsearchesforinformationsharedbyindividualsintheSNSnetwork,butyoucanstilluseSNStobuildaGOOGLEbeforehandSearch,asearchengineforuserstoquicklyaccessafterwards.ThisdependsonthegridcomputingmodeofSNS.

EBAY

TheSNSstorementionedaboveisonlyanexampleofSNSapplicationsusedfortransactions.TheSNSP2Ptradingmarketistosatisfyanyindividualorsmallandmedium-sizedenterprisewhoneedstotrade.Itsfeatureisface-to-face,youcanbuymythingsandcommunicatewithme,andIcanalsovisityourstoredirectlytocommunicatewitheachother.Thisblurstherelationshipbetweenthestoreandthecustomer.Thecustomerisapeerwiththecharacteristicsofbothaconsumerandaseller.

AlthoughacentralizedauctionsystemlikeEBAYisonline24hoursaday,itismorelikeayellowpageforcommodities.Realdealsrequireface-to-facebargainingtobeinteresting.SositeslikeEBAY,apartfromprovidinglargerserversandmorebandwidth,whatelsecantheychargesellersfortheirloginfees?BecauseintheSNStradingmarket,buyingandsellinganythingdoesnotrequireservercontrol.Whatbothbuyersandsellersneedishowtoguaranteethecreditofthepurchaseandhowtocomplete.Tocompletethistask,itisnotrelyingonEBAYorSNS,butrelyingontheexistingones.Banksandinsurancecompanies.

Brandnewapplications

InternetTV

Thereareabout150largecompaniesinthecountryinvestinginthefieldofInternetTV,includingMSWaitingforgiants.Morethan5,000websiteshavealreadystartedexperimentingwithInternetTV.

Accordingtotheserver/clientInternetmodel,from2009to2012,iftelecomoperatorscannotsignificantlyreducethepriceofcentralizedbandwidth(100MBexclusivebandwidthwillbereducedfrom560,000/yearto50,000/year),andtheclientbandwidthisgenerallyincreasedto4MB,usersstillcannotreallyseetheInternetTV.ButthroughSNS,userswillsee200KB/S-classnetworkTV.ThisstandardisexactlywhatnetworkTVvendorsarestrivingtoachieve.AndSNSdoesnotneedtochangeanyexistinginfrastructure.

Althoughserver-basednetworkscanpurchasealargeamountofhardwareandsoftwareresourcestomakenetworkTVapplications.Butthiscostistobepassedontoconsumers.HouZiqiang,chiefscientistofChinaNetcom,said:ThisisacompletelyimpossiblenetworkTVmodel.NetworkTVrequiresP2Pnetworks.

Contentcharges

ThoseuserswhosharepiracyhaveseentheinterestingaspectsofP2PnetworkapplicationsthroughmultipointdownloadP2PnetworkslikeBT.However,crackingdownonpiracywillshutdownthoseprofessionalBTwebsites.ThisbringsahugemarketopportunitytoSNS,becauseSNScanrealizethechargingofcontentandallowthosevaluablecontentproviderstobenefitfromit,withouthavingtosetupredundantserversandbandwidth.Forexample,ifthedownloadcostofasongis1cent,thenitiszeroonSNS.

ThelegalcirclesinChinaandtheUnitedStateshavealreadyconvictedtheprovisionofpiratedcontent,anditistimetoconsiderwhethertoremovetechnologyapplicationssuchasBTfromtheInternet.AndSNScanmanagethedigitalcopyrightcontentinthenetwork.

InformationCenter

ThepersonalInternetradiostationsandpersonalTVstationsmentionedaboveareexamplesoftheapplicationofSNSP2Pinformationcenters.AnyonecanhavethesamecapabilitiesasawebserverthroughSNS.ThishascompletelychangedthelogicthattheInternetneedsservers.ServersandcentralizedbandwidtharenolongerahindrancetocreativepeoplewithoutmoneyandITtechnicians.

ThisisaninvisibleapplicationotherthanSNS.SNSuserscanhavetheirownmusicstations.Theapplicationdevelopmentofitspersonalinformationcentercanbecontinuouslylaunchedwithin6months.

WorkCenter

EachenterpriseonlyneedstoconfiguretheSNStoestablishitsownworkflowP2Pnetworksmoothly.Andtheirmanagementcorecanbeself-closedoropen.Becausethereisnocentralserver,theyonlyneedtocontroltheirownmanagementapplications.Thisgreatlyreducestheinvestmentinhardwareandmanagementpersonnelrequiredbytheenterprisetomanagethenetwork.

HardwareMarket

WhentelecombackbonenetworkoperatorsrealizethepowerofP2Pnetworks,theywillbegintotransformtheirserver-basedinfrastructure.Forexample,itprovidesP2Pnetworkvideophones,P2Pnetworkrouters,andevenP2Pnetworkmobilephonenetworks.Thiswillbringnewprofitavenuesforthesedesperatetelecomoperators.

Infact,companieslikeINTELstarteddesigningP2PnetworkhardwaredesignsbasedonSNSasearlyas1998.Theirgoalisalsoveryclear.IftheycanproduceP2Pchips,theywillnotbeleftwithoutfoodbecauseofthefailureofMoore'sLaw.Theso-calledP2PchipistotransformasinglePentiumprocessorintoaP2Pprocessingchipwith110million1billionpiecesofP2Pforcollaborativecomputing.Theemergenceofthiskindofchipwillfundamentallysolvetheproblemofinsufficientcomputingpowerforasingledevice.Inthefuture,peoplenolongerthinkthatbuyingmoreadvancedchipscangetfasterprocessingspeeds,buttobuythecomputingcostsofINTEL,justlikehowmuchelectricityispurchased.

SpecialadvantagesofSNSbasicnetworktechnologyforlarge-scalenetworkapplications

ThepredecessoroftheInternetwasamilitarynetworkbasedentirelyonasimpledistributednetwork.TheInternetfathersatthattimeweresimpleandlovely,sharingcommunicationresourceswitheachother.However,InternetDadonlyhasthisabilityamongmainframes.InthiseracalledtheInternet,peoplehaveforgottenitsfather.Why?Becausecommercialcompaniesaremadlyenteringthismarket,theysimplydonotconsiderthesecurityandefficiencyofthebasicnetwork.It'stimeforthemtolookbackandfindtheirroots.

InApril,October,andNovember2004,andJanuaryandMarch2005,theQQandMSNinstantmessagingnetworkswiththemostuserswereparalyzedglobally.Theexplanationsofthesetwocompanieswere:Virusattack.Infact,nomatterhowhardenedtheserver-basedinstantmessagingnetworkis,itwillonlybemorecomplicatedandlesssecure.Becausetheirnetworkhasacentralpoint,whichistheirservercenter.Hackerattacksortheparalysisofthecentralmachinewillmakeeveryoneunavailable.

OnApril8,2005,ChinaTelecom'snetworkwasparalyzednationwidefor5minutes.Somepeopleexplainedthatthevirusattackedthebackbonerouter.

AsforShanda'sonlinegames,PKcan'thelppeople,it'sevenmorecommonplace.

Thisproblemisthefamousnetworkthesis:themorewidespreadthenetworkapplicationoftheservermodel,thecloseritistocollapse.Thatistosay,fromtheorytopractice,itisdifficultforvariousapplicationsbasedoncentralizedserverstoachieveultra-large-scaledevelopment.SomeexpertshavepredictedthattheInternetwillcollapsewithin10years.

Forthoseclosedmobilephonenetworksbasedon1G,2G,and3G,iftheywanttoconductservicesotherthanvoice,theywillalsolearnthelessonsofserver-basednetworks.

Thisconsensusistheoriginalintentionofthecomputerpioneersinthe1960stobuildtheInternetdad,butitisbacktotheeraofthenatureoftheInternet.Thatis,theserverseemstobeeasytomanage,butitisveryfragile.Itisfragileofdespotism.Thedistributionnetworkseemstobefree,thereisnomanagement,butthereisabetterwayofmanagement,thatis,thewayofdemocraticmanagement.

Relevantremarks

1.ChairmanoftheAmericanCommunicationsCommission:ThefirsttimeIsawSKYPEsuchaP2PVOIP(Internettelephony)withoutaserver,Ikneweverythingwasover.

2.ChiefScientistofSUN:P2PendstheWEBInternet,everyoneneedsP2P.

3.ChiefscientistofChinaNetcom:WithoutP2P,thereisnofuture.

4.FounderofGROOVE(formertechnicaldirectorofLotusSoftwareCompany,inventorofLOTUS):P2Pmakesmemoreexcited.

MarketEvents

1.In2001,NAPSTERlaunchedacentralizedmanagementmodelofP2Pmusicsharingsoftware,and5millionuserswereonlinewithin3months.

2.In2002,NAPSTERwasclosedbyaUScourt,andsomeusersofNAPSERweresued.

3.In1999,INTELannouncedtheuseofP2PtechnologyandmanufactureofP2P-relatedhardware.

4.In2004,SKYPEhadmorethan1.5millionsimultaneousonlineusers,andittookonly8months.

5.In2004,QQsimultaneousonlineusersexceeded10million,andalmosteverycompanywantedtohaveitsowninstantmessagingsoftware.

Marketcompetition

Marketpositioning

SNSisnotanapplicationproduct,butatechnologyplatformlikeWINDOWS.SNScandevelopproductssimilartomanyapplicationproductdevelopersonitsownplatform,butthisisnotthecoremarketvalueofSNS.

SNSisanewtypeofnetworkoperatingsystemforindividualsandsmallcompanieswhodonothaveserverresourcesbuthavestronginformationcreationcapabilitiesandneedalargenumberoffreenetworkapplications.ThoseindividualsorcompaniesthathaveoneorseveraldevicescanenteranewnetworkworldoncetheyinstallSNS.Here,thereisnoconceptofaservergoverninginformation.

SNSmarketpositioning:tohelpeveryonecanusetheirowndevicestoexerttheirpowerinthenetwork,withoutservercontrolinthemiddle.

Internet,Whichplacesarethemostprofitable?Thehighertheuserparticipation,themoremoneyismade

1.10millionQQusersonlineatthesametime,98%oftheirbehavioronQQisthroughtextchat.QQcompanyhas30,000setsofvariousback-endserverequipment,andincludesadedicatedroombuiltwithtelecomoperators.

Analysis:IntheQQnetwork,usersareinvolved,theyarenotsimplybrowsingtheweb.Usersparticipateinactivitiesinthenetwork,theiractivityisveryhigh

Proof:.QQreached1.8billionin2011throughcooperationwithtelecomoperatorsandadvertisingrevenue.

2.1milliononlinegamefansplayabout12onlinegamesonlineatthesametime.Shandaaccountsfor70%ofsimultaneousonlineusers.Shandahas20,000setsofvariousback-endserverequipment,includingdedicatedroomsbuiltwithtelecomoperators.

Analysis:Intheonlinegamemarket,usersparticipateinanextremelyaddictiveway.Becausetheyplayedhappilywiththeiropponents.Proof:Thismarkethasgrowntoamarketof3.6billioninChina.

3.SKYPEInternetphone,2millionpeoplefromallovertheworldareonlineatthesametime.Itclaimstohaveonly50MBofbandwidthandtwolargeserversbecauseitisinP2Pnetworkmode.

Analysis:Callingisatraditionalwayofcommunication.Becauseit'sfree,everyoneenters.ThemainreasonwhyuserscommunicateviaInternetphoneisfree.

Proof:SKYPEhassoldalargenumberoftechnologylicensesforthis,andhasreceivedatleast$100millioninrevenue.

4.Sina.comhasbecomethelargestportalwebsiteinChina,andtheyhavethemostusers.

Analysis:UsersarewatchingthingsonSina.com.

Proof:Justlook,nomatterhowmanyusers.Notmuchincome.TheacquisitionofSina.combyShandashowsthatthenetworkthatuserscanonlyseeisnotthebiggestgoldmineoftheInternet.

5.GOOGLEsearchengine,theworld'smostvaluableInternetcompany.

Analysis:HelpusersfindinformationonInternetsites,sothatusershavetheabilitytofindinformation.

Proof:GOOGLEallowsuserstoparticipateintheInternetonalargescale,andithasbecomethemostsuccessfulInternetcompany.

6.EBAYauctionwebsite

Analysis:EBAYistheearliestprofitableInternetcompanyandthemostvaluableInternetcompany

Analysis:Inordertotrade,Theamountofinformationcommunicationbetweenusersisthelargest.

Proof:Letuserscommunicatewitheachother.Thedeeperthecommunication,thegreaterthebusinessopportunity.

Proof:AlloftheaboveapplicationsthatallowuserstoparticipateintheuseoftheInternet,suchasQQ,Shandaonlinegames,andphonecallshaveobviousprofitability.Thecoreis:userparticipation.

Marketimpression

Since1990,attheforefrontofthetechnologyindustry,somepeoplehavebeguntostudythefeasibilityofP2Ptechnology.Through15yearsofdevelopment,itissuitableforthesoilofP2Pnetwork(moreThepopularityofpowerfulcomputersandbroadband)hasbeenproduced.Internettechnologyhasgonethroughaperiodofvigorousdevelopmentfromserverdatabase,middlewaretoWEBservice.

However,thecompanyalsorealizesthatwithoutthedeeperparticipationofusers,itisimpossibletomakemoneybyonlyprovidingwebsiteslikeadvertisingpages.EvenEBAYalsohassuchproblems.GOOGLEcanonlygetrevenuefromadvertising,becausemostoftheinformationuserssearchforisadvertisinginformationprovidedbythecompany(includingso-callednewsproducedbythemedia).Butthosenetworkapplicationsthatallowuserstoparticipate,suchasonlinegamesandinstantmessaging,haveshownstrongvitality,andtheabilitytocopyusersisfargreaterthanotherapplications.

Themarketiscreatedbysomeone.Intoday'ssociety,people-oriented,notcompany-oriented.Companiescanonlyserveindividuals,buttheycannotcontrolpeople'sbehavior.Themorecontrol,thelowertheinformationcreativity,andthelowertheinformationcreativity,whichwillcausetheproductionequipment,maintenanceinfrastructure,andmediathatproduceconsumableinformationtolosesightofthefuture.

TherootoftheInternetliesinthevalueofinformationutilization,thatis,whoevercanliberatepersonalinformationcreativitycanstandinfrontoftheInternetwave.ThemarketprincipleofSNSpersonalsocialnetworkistoconformtothiswaveofself-righteousnessthatmanycompanieshavenotyetseen.

CommunityDefects

SNShasthreemaindefects:oneiscontentclassificationandscreening;theotheriscontentprecipitationandaccumulation;andthethirdisinteractionwithsearchengines.Intermsofcontentclassificationandscreening,becauseSNSorganizesinformationbypeopleasthecenter,andpeople'sneedsandhobbiesarediverse,sincepeopleasthecenterorganizeinformation,theseinformationareinevitablydiverse;

Secondly,SNScommunitieshavedifferentcharacteristics.Informationisdividedintoislandsby"friendship".EveninaverylargeSNScommunity,onlyasmallpartofit,alotofinformation,canbeaccessedbyrealusers.Ifyourfriendsdon’trecommendit,youwon’tbeabletoseeitatall.TheSNScommunityhasgreatdefectsincontentaccumulation;finally,searchengineshavenodifficultyincollectingSNScommunitypages,buttheyhavegreatdifficultiesindeterminingthethemeofthepageanddeterminingtheweightofthepage.Thisisactuallycausedbythefirsttwodefects.Theoccurrenceofthethirddefect.

Competitivemethod

1.SNSisthesoftwarethatbuildsthenetworkfoundation,andoperatingitdoesnotrequirethepurchaseandinvestmentofhardwareresourcesandothersoftwareresources.

InternetcompaniessuchasQQ,MSN,Shandaonlinegames,Sinaportals,GOOGLE-stylesearchengines,EBAYcentralizedauctionsites,andcentralizeddownloadcontentsitesrequirealotofhardwareinvestmentandmanpoweroperations.cost.Allofthemdevelopedaftertheinjectionofventurecapital.

TheirsuchapplicationscanalsobereflectedonSNS,butthesignificantdifferencebetweenSNSandthemis:SNSoperatestheseapplicationsontheuser'smachineandnetworkbandwidth,ratherthanrelyingontheSNScompany.

2.InternetcompaniesthatburnmoneycannotgiveuptheirvestedinterestsandcompetewithSNSonthesamelevel.

Itisunthinkablethatoneday,QQwillabandonitsalreadyestablishednetworkofmorethan30,000servers,andself-destructtherevenuemodelithasreachedwiththetelecombusiness.Thiswilldestroythelistedcompanyandleavealargenumberofinternalservicestaffwithnofoodtoeat.

SNSdoesnothaveanysuchbaggage.ThetaskofSNSistofindthebestsoftwaretalentstohire.

3.Leadingintechnologytimeisanabsoluteadvantage

Withthepoweroftwopeople,SNShasalreadycreatedbetterapplicationsthanMSN,QQ,andBT.Thiskindofsoftwarehasmorepowerfulfunctions.Withalittleinvestmentinmarketing,softwaresuchasMSN,QQ,andBThasnoadvantageattheproductlevel.ThefoundersofSNSarenotcompetingwiththeminthisdirection,buttocreateanall-encompassingP2Pnetworkindustry.Thestartingpointandgoaloftechnologyarenotcomparabletosuchrelatedcompetitors,unlesstheyalsocreateanewInternetplatformlikeSNS.

Severalsuggestionstohelpyouunderstandthefundamentalcharacteristicsofthesoftwareindustry:

4.Ifyouhavemoney,youcanmakesoftwarewell.Thisisajoke.Therefore,SNShasitsownuniqueadvantages!

Softwareisverydifferentfromotherproductsortechnologies.Eachlineofcodeisaspecificcreationofsomeoneandateam.Theprinciplecanbestudied,andthecodecanbecopied,butifyouwanttocopythesoulofasoftware,thenthepersonwhoneedstocopymustunderstandthesoulofthesoftwaredeveloper.Theinventionofsoftwareisverydifficult.Ofcourse,theso-calledengineeringsoftwareisnotincludedhere.

Ifyouinvest10millionyuan,youcanmakeB-levelsoftware,andifyouinvest500millionyuan,youcanmakeA-levelsoftware.Thatisajoke.TheheavyweightsoftwarefromDOS,WINDOWS,OFFICEtoLINUXisnotproducedbyateamfirst,butby1person,2people,andnomorethan5people.Isthisasecret?Whenthetechnologyismadeintothefirstversion,thosewhojoininthesubsequentareonlydoingthesecondinnovationintheframeworksetbythefounder!!Atthistime,fundingandteammanagementtakeaturn.Otherwise,inthefaceofsoftwareinvention,theseresourcesarezero.

Togiveanotherexampleofplayinggames,thecorecodeofDOOM3waswrittenbyamannamedKumarkfrombeginningtoend.ThesecorecodebasesarealsothebasisofthegamesthatShandaruns.WithoutthemechanismofKumak'stransferoflicenses,thosegamedevelopmentcompaniescan'tdoanything!KumarkiscalledthegreatestsoftwareistbyBillGates!Aftergraduatingfromjuniorhighschool,hewasverythin,andhischaracteristicofcontemptforbigcompanies.

5.ManyITheroesonthestagecan’tseethesimpletruth

FromMicrosofttoIBM,andevenalotofP2PsoftwareExperts,noneofthemviewmarkettrendsas"extremely"asthefoundersofSNS.MostpeoplethinkthatP2Pisveryuseful,butwedon'tthinktheyhaveseenitclearly:P2PcanstimulatetheabilitytocreateinformationmorethantheWEBInternet,andtherichnessandqualityofinformationisthefoundationonwhichtheInternetdepends,ratherthanmachinesorsoftware.Themachineorsoftwareservesthepersonwhocreatestheinformation.

AseriesofplansformulatedbythefoundersofSNSrevolvearound:howtogivefullplaytopersonalinformationcreationability,andfinallyhelpthosecompaniesthatcreateinformationhowtoprovideinformationtoconsumersfairly,ratherthanEncouragethemtofoolhumanswithadvertisingspam.Onthecontrary,alargenumberofso-calledsuccessfulInternetlistedcompaniesinstillignorantandbackwardcommercialproductsintohumanseveryday,andtherearespamadvertisementseverywhereonthehomepageofportalwebsites,makingpeopletireless.IncludingwebsiteslikeEBAY,itisnotafairdeal.CommunicationproviderssuchasQQarefullofvariousadvertisements,makingyouunappetizing.EvenMSN,whohasalwaysconsidereditselfrichandpowerful,isimpatientlytryingtomakemoneybyadvertising.Theyhavetoomuchmoney,andtheyhavebecomeacompanythatonlybelievesinmoney,andtheyhavelosttheirinnovativespirit.Infact,ITisstillanaiveindustrythatcanonlyaccommodatethemostdiligentthinkingpeople.

6.Thepersonwhodoesthesoftwaremustkeepinmindthepromotiontomakeyousuccessful

Whenanoriginalideaappearsonthemarketasthefirstsoftwareversion,Yourfirstjobisnottocontinuetoponderyouroriginalidea,buthowtomakethisoriginalideaunderstandableforyourdevelopersandusers,andcontinuetotapitspotentialwiththehelpofusers.Thisiscalledthestagewhereusersinventforyouafterenteringthemarket.

Comparedwithcompetitors,SNShasonlyaprimitivetechnologyandtheideaof​​thefounder.However,ifSNSgainssupportfromlike-mindedpeopleandfocusesonvigorouspromotion,ratherthanrushingtomakealittlemoneyfirst,SNSwillgolightlyandsetoffwithconfidence.

Tomakemoney,don’tthinkaboutitlater,butbelieveinwhenandwhereyoucangetaclearincome.Ican'teventellmyself,andotherscan'thelpyou.

Marketingstrategy

Pricing

SNSisfreeforindividualconsumers.Onlyfacethestrategicalliancetochargeasmallamountofsoftwareaccesslicensefees.

SNS’smarketentrystrategyisalliance-predatoryandaggressive.

Pillaginguserresourcesofserver-basedInternetcompanies

MakeinstantmessengerssuchasMSN,QQ,andSKYPEneverexpectthemtomakemoneybysellingregistrationnumbers,nordotheyexpecttorelyonthemAdvertisingearnsrevenue.Establishingsuchapplicationsinthemindsofconsumersdoesnotrequirethecostofdevelopersatall,amplifyingthecostoftheirservers,andbankruptingtheirstrategyofcopyingtheirserverstousers.

MakewebsiteslikeEBAYandGOOGLEshowtheirweaknessesintheface-to-face,person-to-personmodelofSNS.Inthemindsofconsumers,theimpressionthatInternetapplicationsareontheirownmachinesisformed.SmoothlytransfertheuserstheycultivatedtoSNS.Atthesametime,theirserverandbandwidthcostsaremagnified.

SothatonlinegameoperatorslikeShandadarenotfacethedominanceofgamemakers.UseSNStodevelopP2Pgamessothatgamecompaniescanpublishgameswithoutrelyingonalargenumberofservers.SoastodisruptthemonopolydreamofgameoperatorslikeShanda.Letgamemakersapplaud,allowingconsumerstogetacheapergamingexperience.

Alliancewithpartners

Associationwithtelecomoperators

LicensethemforfreetoestablishtraditionaltelecomservicesonSNS,suchasQQSMS,Freelicenseformobileoperatorstouse,withoutchargingtheoperator’ssharefee.ButSNSwillchargetheirheadfeebasedonthenumberofusers.

Alliancewiththebank

SothatpeoplewhoconducttransactionsonSNScanconvenientlyusethebank’spaymentsystemtoconducttransactions.SNSpermitspaymentoperatorstodirectlyengageinthisbusinessonSNS,anditisfree.However,SNSneedstochargeapartoftheservicefeechargedbythepaymentoperatortothetrader,anditisobtainedasanagent.

Formingallianceswithtangibleproductsuppliersandtransactionsecurityinsurers

Thosevendorswhosellbooks,technology,aircraftandartillery,etc.RelevantapplicationscanbeobtainedfromSNSforfree,andSNSproductregistrationservicecanbeobtained.

SNSisasystemlikeEBAY,butitiscompletelyfreeandopentosuppliers.,Usedbycontentproviders.Amongthem,thosewhoneedtransactionsecurityinsuranceservicescanpurchasetheservicebusinessofaninsurancecompanythatcooperateswithSNS.However,SNSchargesinsuranceserviceprovidersapartoftheirinsurancepremiumsasagencyfees.

Associatewithpersonalinformationcreators

Forthoseindividualswhoarewillingtocreateinformation,theapplicationtheyneedcanbedevelopedbySNSorathird-partymanufacturerDevelopment.It'sallfree.SNScollectsa6%sharefeefromthempersonally.

AssociatewithSNSapplicationsandserviceproviders

OpentheSNSdevelopmentlibrarytothird-partydevelopers,andtheywillhandlethebenefitsoftheapplicationsandservicestheydevelop.ButSNSwantsthemtopromotewithuswhentheypromotethemarket.

Thereisonlyonecenterofthealliancemovement:thedevelopmentofSNSintoadefactostandardplatform.Crackdownonthewebsitesoftraditionalproducersandserviceprovidersthathavealreadyprovidedservicesforproductioninformationandsalesinformation,andlettheproducersandserviceproviders,andindividuals,standonourside.

Location

SNSasasoftwareischaracterizedbyglobalmarketing,withoutgeographicalrestrictions.Butthealliancemovementwithpartnershaslocations.

SNScompletessalestasksonthegroundthroughlocalpartners.

Forexample,operatingshortmessageserviceswithtelecomoperators,sothebusinessisownedbytelecomoperators,andtheywillbemoremotivatedtocompleteactivitiessuchasmobileIM.

Promotion

SNSdoesnotcometoyourdoorlikeuserpromotion,becauseSNSisfree.ButitdoesnotmeanthatSNSdoesnotdopromotionalactivities.

Promotionalactivitiesaredonebypartners,becausetheyarepromotingtheirownbusiness,andSNSisonlypromotedbecauseSNSisbundledinit.

Example

ThemosteffectiveapplicationofSNSforcustomersnowisnotinstantmessagingsoftwarelikeMSNorQQ,buttheplacewherethenetworktransmissionspeedneedstobereflected.

TherearealargenumberofwebsitesthatneedSNS,becauseSNScansavethemmoney,improvetheirservicequality,andhelpthemearnincome.Thesesitesarecontentproviderswithalotofcontent.

BBScommunitywebmasters:Itisestimatedthatthereare150,000communities.Thesewebmastershavealargenumberofuniqueinformationfiles,suchassongs,movies,exammaterials,e-books,etc.,duringtheiryearsofoperation.Manyarenotavailableonthemarket.Andtheyhavetheirownfixeduserbase,withhigherloyaltyandconcentrationthanportalusers.

Contentdownloadsites:Thesesitesoftenprovidemovies,TV,musicfiles,mostofthemarepaid,andhavetheirownincomeandafixedcustomerbase.Butwiththedevelopmentofusers,bandwidthandservercostsaregettinghigherandhigher.Andthecostofmanualservermanagementhasincreasedexponentially.

InternetTVtester:Thiskindofwebsitehasalotofinvestment,butitistechnicallydifficulttosolvetheproblemofwhetherlarge-scaleuserscanbesupportedbyfreestrategysupport,becausethoseserversandbandwidth,telecommunicationscompaniesTheywillnotbepaidinadvance.(TheconditionsforcopyingtheShandamodelnolongerexist,andthehomebandwidthmarkethasmatured.)

Wewillformulateacooperationplanforpartnerstocooperatewithus:

1.FreeUseSNStocopyexistingcontenttoSNS.Amongthem,thecontenttheywanttochargeforbecomesafilethatcanonlybeusedafterafeeisscannedthroughSNS.

2.WehavefoundatollsystemoperatortoallowthemtoprovideanetworkpointcardchargingsystemonSNS.Thecontentproviderdirectlysignsacontractwiththiscompany(theyhavetofindapaymentoperatoriftheywanttocharge).Thehandlingfeeisthesameasthatofanybank.Thistollsystemoperatorhasnotonlygainednewcustomers,butalsohasanincentivetopromoteSNS,andwillpersuadehimtoprovidemoreservicesonSNSwiththeoriginalcontentproviderswhousepointcards.

ContentproviderswilleachpersuadetheirexistingcustomerstodownloadSNSsoftwareforfreeinordertoselltheirowncontent.

Money-makingmodel

1.Thepaymentbusinessoftheagentbankpaymentsystemoperator,themerchantsupportedbytheoperatorontheSNS,eachtimeatransactionisgenerated,theSNSwillgetthetransaction1%to2%oftheamount.However,SNSitselfisnotapaymentserviceoperator.Thepurposeistogivefullplaytotheenthusiasmofpaymentoperators.Expandthetotalshareofthetradingmarket.(CompaniessuchasMSNandQQdotheirowncard.Andwethinkthatthecontentisnotwhatwedo.Wehelpcultivatethismarketandonlychargebasicfees.)

2.DevelopeachClasstransactionsystem,introducingtransactionsecurityinsurerbusiness.SNSrepresentsitstransactionsecurityinsurancebusinessfromit.Foreachtransactionguaranteefee,SNScanget1to5%agencyfeefromit.ThistransactionsecurityinsurancebusinessisafinancialorganizationsuchasChinaUnionPay.(Alibabadoesthiskindoffinancialbusinessourselves,andwedonotdoitourselves,butactasanagentforfinancialcompanies,whichreflectsourneutralstrategy)

3.OEMlicensetransaction:WeexpectlargeenterprisesSNSspecialtechnologylicenseisrequired,andSNSisentrustedtocustomizesolutionsforit.ThiswillbecomeasourceofdirecttechnicaltransactionincomeforSNS.

4.Strategiccooperationtransactionfees:Certainspecialapplicationswillbeusedbymonopolisticcompaniesincertainindustries,includingnetworkTVoperators.Iftheyneedspecialapplications,theymustobtainSNStechnicalauthorization.

5.DevelopandoperateSNSmonopolisticbusiness:SNSauctiontradingsystemisaspecificbusinessapplicationthatSNSneedstoconductmonopolyoperation,becauseWal-Mart’sglobalcommercialvaluehassurpassedenergycompaniesinthefirstplace.Thisisdeterminedbythetrendofbusinessglobalization,becausesellersaremoreimportant,andthematerialhasbeengreatlyenriched.Thekeyliesinhowtotradeanddistribute.Theauctiontransactionbusinessbasedonindividualsandsmallandmedium-sizedcompaniesonSNSwillaccumulatealargenumberofuserinteractionsandprovideanewchannelforindividualsandcompaniestogetrich.

Valuedescription

Assumption:IownacomputerwithoutSNSpre-installed,Icanonlyuseittoengageinthefollowingactivities:

Browsetheweb,search,Chat,email,communityBBS,onlinegames,shopping,piracysharing,specialenterpriseapplications.

AfterIuseSNS,Iuseittoengageinthefollowingactivities:

1.CreatemywebsitewithoutknowingHTMLoranyothertechnologythatrequiresprofessionals.AnyonewhovisitsmySNSpersonalwebsitecanqueueuptocommunicatewithmeinstantly,includingusingtext,Internetphone,orface-to-facevideo.

2.CreatemyInternetradiostation,letthosewhoIhavepermissionordonotneedpermissiontolistentomyradiostation,andIcankaraoke,DJandsoonwithmyaudience.

3.CreatemyInternetTVchannel,IallowonlymyfriendstowatchmyInternetTV.

4.Createmystore,Ipublishmyproductinformationinmystore,andcaninstantlybargainwithcustomerswhoareinterestedinmyproductsface-to-face.Moreover,Icanalsovisittheirstoresandevenexchangeitemsintheirrespectivestores.

5.Createmysocialnetwork.IorganizepeopleIknowordon’tknowintoaprivateSNSnetworkIcreated.Ionlywanttocommunicatewiththemonaprivatenetwork,ofcourse,includingtheuseofradio,TV,shops,SNSsites,etc.tocommunicatewiththem.ThekeyisthatIhavecertaincontroloverthisprivatenetwork.

6.Createmyworkflow,colleaguescanbuildaworkflowsocialnetworkintheSNSnetworkwithme.Intheworkflowsocialnetwork,wehavealltheapplicationtoolsweusetocommunicate,suchasdrawingtogether,meetingtogether,doingCADdesigntogether,etc.,andIcandevelopadedicatedcommunicationtooltoworkwithcolleagues.

7.ToplaySNSgames,IcanplaythoseonlinegamesdevelopedonSNS,becausethesegamesdonotneedaserverclusterlikeShanda,soIpaydirectlytothegamemanufacturer.Ofcourseitisverycheap.Atleastmorethanhalfofthecostofgamesinthismodeissaved.Moreover,itissaidthatthosegameexpertsdonotneedtoknowanynetworkprogrammingatalltodevelopgamesonSNS,letaloneassumeaserver.Ijustheardthatthebankcandeductfeesdirectlyfromme.Maybethatplaceneedsaserver,afterall,theaccountisinthebank.

8.It'sfinallygreattowatchInternetTV.Inthepastfewyears,IhavealwaysheardthatIcanwatchInternetTV,butIhaveneversucceeded.AlthoughmyADSLis2MB,Icanhavea400KBspeedcachenetworkTV,DVDqualityisnolongeraproblem.

9.Listeningtosongsistooold.IuseSNStomakeDJs,withvideosofmytouristattractionsinYunnan,wow,IcanalsosellmyownDJs.It'sverysimple.MakeanaccountthroughthebankonSNSandletthosewhowanttowatchitpay.

10.Idon’tlikeemailanymore,why?BecauseIuseSNSmodeemail.Why?BecauseIonlyallowthosewhowanttosendemailstoentermysocialnetwork,theycanusetheSNSmailprogramtosendmeinmysocialnetwork.Ofcourse,therewillbenospam.Silly.

11.Idon’tlikeGoogleanymore,huh?What'ssogreataboutGOOGLE.It'sallthefalseinformationthatthecompaniesmadeinit,andit'snottrueatall.IliketouseSNStosearchforinformationpostedbyindividuals.Afterall,therumorsandwhisperscreatedbyindividualsaremoreinterestingthanthoseofficialaccounts.Ah???

12.Idon’tlikeEBAYanymore,huh?Haven'tyoubeenEBAYfor8years?AreyounowthefifthbestofdiamondsonEBAY?Haha,don'tyouknowthatIcandirectlyfacecustomersonSNS,justlikeopeningashoponNanjingRoad,canIdirectlydiscusswithcustomers?Infact,buyingandsellingstillrequiresface-to-facecommunication.Itisuselesstorelyone-commercethatischeaperthanthestore.

13.Hi,thisismynewimage!What,whendidyoubecomeanetworkprofessor?Doyoustillneed500yuanperhourtolistentoyourcourse?Why?Weiwai,don'tyouknowhowvaluableIamtostartmy"ATrickforPostgraduateEntranceExamQuestions"throughSNS?Iliveitliveinrealtime,unlikethetextbooksIhavedoneinthepastthatarejustproducts.Iamheretolimitthenumberofprofessors.Inthefirstperiod,Ionlyrecruited2candidatesfromShanghai,1fromBeijing,1fromXinjiang,and3candidatesfromFengxianCounty.

14.Thesedays,thereisactuallyStarbucksonSNS!Look,thoseyoungpeopletookacameraandsetupachair,andtheychattedintheStarbucksstoreinthethree-dimensionalspace.Yousee,youneedtotapasongworth25yuanbeforeyoucaninvitepeoplein.Thesceneisnotsmall,youcanseetherearemorethan100peopleinside.Look,themanischasingthewoman.Really?Yousee,hepickedupaStarbucksrose.Sad,inwhatspacedohumanslive?

SNSsolvesbandwidthandcomputingresourcesforyourdevices,andeverythingisunderyourcontrol.

ThemostfamousSNScommunityinChina:Renrenwangdouban.com

Hainaiwang

Buildaplatform

SPB

SpacebuilderreferredtoasSPBwasbornin2007,asp.netmvcarchitecture.Pre-builtblogs,groups,forums,microblogs,sharing,photoalbums,files,activities,voting,informationandotherapplicationmodulescanbeusedtobuildsnscommunitywebsitesinonestop.Inaddition,thereareextendedapplicationmodulessuchasQ&A,posters,andrecruitment.

Wehaveplatformservicesthatareconvenientforsecondarydevelopment:privatemessages,invitations,permissions,audits,privacy,points,notifications,updates,tags,categories,attachments,full-textsearch.Secondarydeveloperscanquicklyaddnewapplicationmodulesormodifyexistingapplicationmodules.Becauseofthenaturaladvantagesof.netsecurity,companieswillchoose.nettechnology,andthelatestversionisSpacebuilderv4.0.

Uh

UcenterhomeisasetofsocialnetworksoftwarebuiltwithPHP+MYSQL.Throughit,sitebuilderscanbuildacommunicationnetworkcenteredonfriendships,allowingwebsiteuserstorecordtheirlivesthroughmini-blogs,anduserscanuploadpicturesandpublishlogs;theycanshareinformationwithfriendsanddiscusstopicsofinterest;learnaboutthelatestupdatesoffriends.

pp

ThephpwindcommunitysystemisasetofopensourcesoftwareprogramsrunninginPHP+MySQLmode,whichcanbuildandmanageforums.After8yearsofresearchanddevelopment,ithasamaturearchitecture,completefunctions,andrichexpansionproductsandresourcesupport.Itperformswellintermsofspeedandload,andsupportscloudservicessuchascloudsearchandcloudstatistics.