Internet Forum

Explanation

InternetforumsaregenerallytheBBSoftenmentionedbyeveryone.ThefullEnglishnameofBBSisBulletinBoardSystem,whichtranslatestoChineseas"electronicbulletinboard".".BBSwasfirstusedtopublishinformationsuchasstockmarketprices.Atthattime,BBSdidn'tevenhavethefunctionoffiletransfer,anditcouldonlyrunonApplecomputers.TheearlyBBSwasofthesamenatureasthebulletinboardsonthestreetsandcampuses,exceptthattheywerespreadorobtainedthroughcomputers.Itwasnotuntilpersonalcomputersbegantospread,andsomepeopletriedtotransferBBSfromApplecomputerstopersonalcomputers,andBBSbegantospreadgradually.Inrecentyears,thankstotheeffortsoffans,thefunctionsofBBShavebeengreatlyexpanded.

History

In1978,asetofCBBS/Chicago(ComputerizedBulletinBoardSystem/Chicago)basedon8080chipwasdevelopedinChicago,USA.ThisistheearliestsetofBBSsystem.Later,withtheadventoftheApplemachine,twoBBSsystemsbasedontheApplemachine,theBulletinBoardSystemandthePeople'sMessageSystem(People,sMessageSystem)weredeveloped.WhentheIBMpersonalcomputerwasbornin1981,itdidnothaveitsownBBSsystem.Itwasnotuntil1982thatRussellLanewroteaprototypeprogramfortheIBMpersonalcomputerintheBasiclanguage.Afterseveraladditionsandrevisions,in1983,throughtheeffortsofthemembersoftheCommunicationSpecialInterestGroupoftheCapitalPCUserGroup(CPCUG),theBBSofthepersonalcomputersystemwasrewritten.AfterfinishingbyThomasMack,finallycompletedthefirstversionoftheBBSsystemforpersonalcomputers-RBBS-PC.ThebiggestfeatureofthisBBSsystemisthatallitssourceprogramsareopen,whichisconducivetofuturemodificationandmaintenance.Therefore,whenotherBBSsystemsaredevelopedlater,theyusethisasaframework,soRBBS-PChaswonthereputationoftheoriginatorofBBS.

Butatthattime,theproblemofhowtorealizetheconnectionbetweenstationswasnotsolved.In1984,AmericanTomJonningdevelopedasetofelectronicbulletinboardprogramFIDOwithelectronicfunctions.Becausethesoftwarehasthefunctionsofinter-stationconnectionandautomaticexchangeofinformation,theinter-stationscansende-mailsatacommonpredeterminedtime,makingBBSnetworkinghavearayoflife.

Uptonow,theamateurBBSnetworkintheworldisFidoNet(FidoNet),andEggNet,AlterNetandRBBS-Netaresomeofthemorewell-knownones.SincetheinformationexchangebetweenthesenetworksandFidoNetisnotaproblem,thisrealizestheso-calledcross-network.

BBS

About1991,thefirstBBSstationinChinastarted.Afteralongperiodofdevelopment,itwasnotuntil1995thatBBSwasgraduallyrecognizedbypeopleasthepricesofcomputersandtheirperipheralsdroppedsharply.In1996,itdevelopedatanalarmingrate.DomesticBBSstations,accordingtotheirnature,canbedividedintotwotypes:oneiscommercialBBSstations,suchasXinhuaLongxun.com;theotherisamateurBBSstations,suchasParadiseInformationStation.SincetheuseofcommercialBBSstationshastopayafee,andtheservicesprovidedbycommercialstationshavenoadvantagescomparedwithamateurstations,thenumberofusersisnotlarge.MostamateurBBSsiteownersexchangee-mailswitheachothereverydaybasedonpersonalrelationships,graduallyforminganationwidee-mailnetworkChinaFidoNet(ChinaFidoNet).Therefore,usersinvariousplacescanexchangeinformationwithnetizensinremoteplacesthroughlocalamateurBBSstations.Thiskindofcross-regionale-mailcommunicationisthefundamentalfactorthatmakescommercialsitesunabletocompetewithamateursites.BecauseamateurBBSstationshavethisadvantage,usersaremorewillingtojoin.Theword"amateur"heredoesnotmeanthattheserviceandtechnicallevelofthistypeofBBSstationisamateur,butreferstothenatureofthistypeofBBSstation.Generally,BBSstationsaredevelopedbyvolunteers.Whattheypayisnotonlymoney,butmoreenergy.ThepurposeofitsbbsforumistopromotethehealthydevelopmentofChina'scomputernetworkandimprovetheapplicationlevelofthemajorityofcomputerusers.Theforumismoreconducivetolearningandinteractivecommunication.

Classification

ThedevelopmentofforumsisalsoliketheInternet,springinguplikebambooshootsafterarain,andgrowingrapidly.Today’sforumscoveralmostallaspectsofourlives.Almosteveryonecanfindthematicforumstheyareinterestedinorneedtoknowabout,andvariouswebsites,comprehensiveportalwebsitesorfunctionalthematicwebsitesarealsofavoredtoopentheirownForumstopromoteexchangesbetweennetizens,increaseinteractivityandenrichthecontentofthewebsite.

Comprehensive

Comprehensiveforumscontainrichandextensiveinformation,whichcanattractalmostallnetizenstotheforums.However,becausetheyarebroadanddifficulttobeprecise,suchforumsareoftenThereisadrawbackthatitcannotbeallrefinedandcomprehensive.Usuallylarge-scaleportalwebsiteshaveenoughpopularity,cohesionandstrongbackingsupporttomakeportalwebsitesverypowerful,butforsmall-scaleonlinecompanies,orforumsitesforpersonalresumes,theytendtochoosetopicalforums.Cometobeexquisite.

Topics

Comparedwithcomprehensiveforums,theseforumsaretopicalforums,whichcanattractreallylike-mindedpeopletoexchangeanddiscusstogether,whichisconducivetotheclassificationandintegrationofinformation.Collection,topicalforumsplayanimportantroleinacademicresearchandteaching,suchasmilitaryforums,emotionaltalkforums,computerenthusiastsforums,andanimationforums.Suchthematicforumscanbedividedintosectionsinasinglefield.Settings,butsomeforumsdirectlyfocusonthetopictothemostdetailed,whichcanoftenachievebetterresults,suchascat-keeperforums,etc.,guitarforums,etc.

Functionality

BBSismostlyusedforlargecompaniesorsmallandmedium-sizedenterprises.Itisaplatformopentocustomerstocommunicate.FornewcomerswhoarenewtotheInternet,BBS-isusedontheInternetIntheplaceofcommunication,youcanpublishathemeforeveryonetodiscusstogether,oryoucanaskaquestion,andeveryonecansolveittogether.Itisaplatformforpeopletosharelanguageandculture,withreal-timeandinteractivenature.Astimegoes.Theemergenceofnewhumans.Atthesametime,theforumhasbecomeanewtypeofwordorsomeinformalwordsspreadrapidly,suchas:owner(moderator).Potofwater(fillingwater),sofa(firstreplyer),bench(secondreplyer).Therefore,pleasepayattentionwhencommunicatingandavoidthespreadofinformalwords.

Teaching

Suchforumsareusuallyliketeachingblogs.Orateachingwebsite,whichfocusesontheteachingandlearningofakindofknowledge.Intechnicalindustriessuchascomputersoftware,suchforumsplayanimportantrole.Bybrowsingpostsintheforums,postingpostscanquicklycommunicatewithmanypeople.Technicalcommunicationandlearningonline.

Promotionalforums

Suchforumsareusuallynotverypopularwithnetizens,becausetheyaredestinedtobeusedasaformofadvertisingforacertaincompanyoracertainproduct.Forpublicityservices,since2005,forumsofthisformhavebeenestablishedquickly,butoftensuchforumsaredifficulttoattractpeople.Thenatureofpublicityandpromotionalonecanhardlymakeabigdifference.Thelifeoftheforumisoftenveryshort,andthemembersoftheforumarealmostinvoluntarilycomposedofhiredpersonnel.

Localforums

Localforumsareoneofthemostentertainingandinteractiveforums.Whetheritisalocalstationinalargeforumoraprofessionallocalforum,thereareveryenthusiasticInternetusers,suchasBaiduChangchunPostBar,BeijingPostBar,TsinghuaUniversityForum,FAWCompanyForum,etc.,localforumscanbemoredistantBringingclosercommunicationbetweenpeople.Inaddition,becauseitisalocalforum,therearecertainlocalrestrictionsonthenetizensinit.Thepeopleintheforumaremoreorlessfromthesameplace,sothereisalittlebitTherealsenseofsecurityisalsoindispensabletotheuniquesenseofobscurityoftheInternet,sosuchforumsareoftenwelcomedbynetizens.

Communicationforums

Communicationforumsareanotherbroadcategory.Suchforumsfocusonthecommunicationandinteractionbetweenforummembers,sothecontentisalsoricheranddiverse.Therearesupplyanddemandinformation,friendshipinformation,onlineandofflineactivityinformation,news,etc.Suchforumsarethegeneraltrendoffutureforumdevelopment.

Analysisanddevelopment

(Olderdata,usewithcaution)

DomesticBBSstations,single-linestationsstillaccountforthemajority.Withthepopularityofcomputers,especiallytheextensiveuseofmodems,BBSactivitieswillincreasefurther.However,theensuingproblemsofdial-updifficultyanddifficultyinlinegrabbingwillbeexacerbated.AlthoughthenumberofBBSsitescontinuestogrow,themagnitudeofthisincreaseisalwaysnotasfastasthegrowthoftheuserbase.Manypeopledialastationatthesametime,andconflictsinevitablyoccur.ThesituationofhavingtodialdozensorevenhundredsoftimestosuccessfullyconnecttoaBBSstationhasbecomeaproblemthatplaguesBBSusersinChinatoday.WiththedeepeningofBBSactivities,somemulti-linestationshaveappearedinChina,whichcanallowmorethan2peopletovisitatthesametime.

InthedevelopmentprocessofBBS,someproblemsalsoappeared.SincetheBBSstationsoftwareusedinChinaisimportedfromabroad,thereisnonecessaryChinesedescription.Althoughsomeenthusiasticwebmastershavetranslatedsomematerials,thesealonearenotenough.Inaddition,theestablishmentofsomeplatformsiscopiedfromeachother,sothereareinevitablysimilaritiesinstructure.

1999istheyearofdevelopmentofChina'sInternet.However,weshouldbesoberlyawarethatsomeBBSsiteshavenotyetembarkedonthe"simpleandeasy-to-use"level.IncludingsomeBBSstationssetupbymanufacturers,thepracticabilityneedstobestrengthened.Inthefuture,domesticBBSstationswilldeveloptowardsindividualizationandspecialization.

Atpresent,throughtheBBSsystem,thelatestinternationalsoftwareandinformationcanbeobtainedatanytime,andtheBBSsystemcanalsobeusedtodiscusscomputersoftware,hardware,Internet,multimedia,programming,andmedicinewithothers.Topics,youcanevenusetheBBSsystemtopublishsomenoticessuchas"Friends","CheapTransfer"and"CompanyProducts",andthisforumisrightbesideyouandme.Aslongasyouhaveacomputer,amodemandatelephoneline,youcanenterthis"super-era"fieldandenjoyitsincomparablepower!

Promotion

Relationshippromotion

Atthebeginningoftheforum,thewebsitewasverypopular.Howtogetmorepeopletogatherintheforum?ThisrequiresmobilizationYourrelativesandfriends,aslongastheycangoonlineandwillpost,callthemallandletthemworktogethertohelpyoupublicize,postforyou,andmaintaintheforum.Iftherearemanypeopleandstrength,unitywillbeabletosucceed.Alotofpeoplecanbegatheredsoon,andthepostingrateandinformationrateofthewebsitecanbeimproved.

Searchengine

Searchengineisoneofthetoolscommonlyusedbynetizens.Everydaynetizensfromallwalksoflifesearchforavarietyofinformation.ItisagoodideatopublishawebsitetoasearchengineThemethod,notonlycanyourwebsitebeincludedbysearchengines,butalsogettrafficfromsearchengines.

Resourcecooperation

Throughtheexchangeofadvertisements,contentcooperation,exchangeoffriendshiplinks,userresourcecooperation,etc.,itisnecessarytoexerciseyourcommunicativeskills.WebsiteswithpartnersCooperationoftrafficresourcesandmutualpromotionisoneofthewaystoquicklyincreasewebsitetraffic.

Informationpromotion

Collectsomepeer-typewebsiteforums,youcanuserelativelylarge,popularforums,blogs,postsomeprofessionalandpracticalcontent,writeyourselfattheendofthecontentURLlink,userswholikeyourcontentwillactivelyclickonyourwebsite,andultimatelyitdependsonyourforum.Whetherthecontentisstrongornot,professionalorprofessional,doagooduserexperienceandimprovetheconversionrateofthewebsite.

Websitepromotion

Don’tjustlookatwebsitepromotion.Thetrafficofmanypersonalwebsitesishuge.Atpresent,hao123and265navigationrarelyincludenewsites,andthestandardsforincludingwebsitesareextremelyhigh."Generally,hedoesn'tacceptit",sowemustconsidersomesmallwebsites.Theirtrafficisnotsmall.Eveniftheyaresmallnow,whoknowsthatthesewebsiteswillnotbecomeNo.1inthefuture?SuchwebsitescanbesearchedinBaiduCollect"WebsiteNavigation",findsomeverypowerfulpersonalnavigationstations,andanalyzeandsubmitbyyourself.

Word-of-mouthpromotion

Howtoachieveword-of-mouthpromotiononthewebsitemustusecommoncommunicationtools,suchasQQ,MSN,UC,etc.,whichcanbesenttoFriends,chatgroups,etc.YoucanalsogotosomerelevantBaiduPostBarstopostsomecontentforthepurposeofexchanginginformation.

InternetDigestPromotion

OneoftheeasiestwaystopromoteInternetDigest,users’favoritearticleswillbecollectedinsomeInternetfavorites,invisible,helpyouThewebsitewaspromoted.Allyouhavetodoistoaddthecodeofthewebextractplug-intothecodeofeachpage.IfyourwebsitecanalsobeinRSSformat,addtheRSSsubscriptioncodetogettrafficfromsomeRSSwebsitesandRSSbrowsers.SuchasDaqi.com,Qihoo.comandsoon.AnothermethodistosendtheinformationtosomeDingke,Geek,andGeekwebsites,whichisequivalenttoplacinganadspaceonyourwebsitecontentforfree,andtheeffectisalsogood.

Emailpromotion

E-mailisthemainwebsitepromotionmethod.Commonlyusedmethodsincludeelectronicpublications,membershipnewsletters,andemailadvertisementsfromprofessionalserviceproviders.Emailmarketingbasedonuserpermissionisdifferentfromspam.Permissionmarketinghasobviousadvantagesovertraditionalpromotionmethodsorunlicensedemailmarketing.Forexample,itcanreducethenuisanceofadvertisementstousersandincreasetheaccuracyofpotentialcustomerpositioning.Degree,enhancetherelationshipwithcustomers,increasebrandloyalty,etc.

Promotionexperience

Forumpromotionismorecommoninthewebsitepromotionofmanypersonalwebsitesorsmallwebsites.HowtobringmoretrafficintheshortesttimeistheeffectofforumpromotionEmbodiment:

Selectforum

A.Theselectedforumisbestrelatedtothecontentwewanttopromote.(Matchwiththepromotedcontent)

B.Thepopularityandtrafficoftheselectedforumishigh.

C.Theselectedforumiseasiertoregisterforthevest,andthefewerrestrictionsonpostinghyperlinks,thebetter(somearewaitingfortime,somerequirelesspointstobeposted,iftherequirementsaretoogood,thenThemoretimeittakes,andtheeffectisnotnecessarilyideal.Ifthemoderatorofsuchaforumisblocked,youwilllosealot).

Registeringavest

Whenregisteringanaccount,itisbestnottoinclude:advertisements,vests,etc.,wordsthatmakethemoderatordisgustedwhentheyseeit.ItisbesttouseChinese,Chinese+othercharacters.Firstofall,letthemoderatornothavetheurgetodeleteyourpostsjustbecausetheyonlyseeyourID.

Readthesectionrulescarefully

Manyforumsectionshavesectionrules.Thetitlehasafixedformatwhenposting.Postinginaccordancewiththeformatisindangerofbeingdeleted.

Contentselection

Thecontenttobepromotedmustberelativelynewandpopular.Forexample,somerecentcontent:XiaoShenyang,seewhateveryoneispayingattentiontorecently,orwhathappenedrecently,foryourpromotion,thechoiceofcontentisveryimportant.

ComplimentaryTitle

Thetitleisthefirstimpressionthatnetizensseethepost.Ifyouwantmorepeopletoseeyourpost,Thenyourheadlinemustbeconspicuous,explosive,andattracttheattentionofothers.Regardlessofwhetherthecontentisgoodornot,startwithagoodtopic.Conspicuous:Withinthescopeofthesectionrules,youcanaddsomecorrespondingspecialsymbolsinthetitletomakeyourtitlestandoutanddistinctiveinthepostlist.Sinceitisveryprominent,youshouldpaymoreattentiontotheeditingofthecontentandthepromotionlink.Knowthemeaningoftheproverb"thegunhitsthehead".Booming:Thecontentselectionmustbenew,fast,andattractnetizenstoclick.Analyzewhowilllookatitbasedonthecontent,andthenedittheposttitlebasedonsomeofthesepeople'shabits.

Content-related

Thelinkandtitleofyourpromotionpostmustberelatedtothecontentyousent.Althoughitisforpromotion,themainpurposeisBringtraffic,butalsopayattentiontoword-of-mouthissues,andpayattentiontouserexperience.Don'tignorethecontentforthetitle.

Toppostsskills

Don’tblindlyfollowthetopposts:good,verygood,Iwenttoseethesethingswhichareverygood.Besuretocombinethecontentoftherepliesofthepeopleabove,andthenfollowtheaboverepliestosaythatifthequarrelinthepostisthebest,thispostwillnotneedyourowneffortstotopit.Inaddition,thetimeandfrequencyofthetoppostmustbebasedontherefreshrateofthesection,anddon’tpostthesubjectcontentimmediately.Itisnotgoodtochangethevestandreplyimmediately.It'seasytoseethatyouareontop.

Likeothers'postsandaddlinks

Choosepostswithhighpopularity,fewreplies,andnolinkstothesubjectcontent,andaddpromotionlinks.Ofcourse,inthecontent,youmustchoosepoststhatarerelatedtothecontentofotherpeople’spostsforpromotion

Lookatthesituation

IftheforummanageronlyseesyoupostWhenyoudeleteyourwebsitelinkimmediatelyorblockyourdomainnamedirectly,youcanchoosethesituationofdomainnameredirection.Ifthisdoesn'twork,itdoesn'tmakemuchsensetocontinuetostayinthissection.Remembernottohangyourselfonatree.

Viewtrafficstatisticsresults

Afteraperiodofpromotion,youcanseewherethepromotioneffectisbest,whichforumpromotesthemosttraffic,Thenyoucanfocusonwhichforumstopromote,andjustgiveupiftheeffectisnotgood.Inaddition,chooseaforumthatisbetterforpromotion.

Maintenanceofthemoderatorrelationship

Establisharelationshipwiththemoderatorofthepromotionarea,andsendamessagetocongratulatethemoderatoronholidaysorthemoderator’sbirthday,mostlyinfrontofthemoderatorShowingyourfaceisthekeytothesurvivalofthestickerssentbyyourID.Thesearesomebasicpromotionmethods.Ifthereisanygoodway,youcanreplytothemessagebelow.

Prosandcons

Advantages

Netizenscangetusefulteachingsandinspirationsfromtheirposts.Netizens'usefulviewsonthecountryandsocietycanbeadoptedbyrelevantdepartments,ratherthancommenting,lamenting,andsorrowful.Someargumentscanshowthecorrectandfairviewsofallpartiesandhavereferencevalue.Theforumshouldhavetheadvantagesofknowledge,interest,fairness,andharmony.Theforumprovidesacommunicationplatformforallnetizensallovertheworld,andhasmadeahugecontributiontotheinteractivityofthenetwork.Throughtheforum,netizenscancommunicatemoreconvenientlyandexpresstheiropinionsmoreconveniently,andtheinformationisreleasedthroughrecordedThiswillavoidthelossoftheessenceofthecontent.Itismoreefficientandtime-sensitivetoobtaintheinformationyouwantthroughtheforum.Italsosavesthemostcostandresources.Intheprocessofforumcommunication,bothemotionsandsorrowsarecarriedoutinavirtualenvironment,andpositiveembarrassmentandconflictsarealsoavoided.Intheforum,itcanevolveintoanyroleandchangemanykindsofcharacters.Identity,becauseofthecharacteristicsoftheInternet,makespeoplemoredependentoncommunicationinforums.

Disadvantages

Thedisadvantagesofforumscannotbeignored.Firstofall,withtheadventoftheWEB2.0era,blogsandotherfunctionalwebsitesarealsopopular,andforumsaregraduallylosingBecauseofitsinherentstatus,itisslowlydeclining.Atthistime,manyshortcomingsoftheforumarealsoexposed.First,relyingonthecharacteristicsofthenetwork,theforumalsohastheshortcomingsofthenetwork.Suchascredibilitycrisis,whetherthevirtualworldissafe,etc.Inaddition,theforum-typeknowledgeformedbythegrassrootscultureofthewholepeoplemaynotbeaccurateandcorrect,andsomemayevenhaveseriouserrors.Althoughlearningintheforumisconvenientandeconomical,thetrueaccuracyoftheknowledgeisveryhigh.Itisworthyofscrutiny.

Onlineforum

Inaddition,relyingonthecommunicationintheforumalsoreducestheface-to-facecommunicationbetweenpeople,whichalsodilutestheentiresocializedfamilyandinterpersonalrelationship.Andthewebmasteroftheforumhasalotofpower,becauseitiscomposedofplaintext,andeventhosewithpermissioncaneasilyviewthepersonalinformationofotherswithoutanybasis.Thisalsoposesaseriousthreattopersonalprivacy.Atthesametime,thisalsorevealsthatthegrassrootsculturealsoneedstoberestrictedbyrules.Usuallymoderatorscannotmanagetheforuminafairandprofessionalmannerlikethepolicegovernment,sotheforumwillofteneruptbetweenforummanagersandordinarymembers.conflict.Withthedevelopmentofthetimesandtheemergenceofnewandnewhumans,derivativeculturallanguages​​havealsomadeforumsbecomenewtypesofwordsorsomeinformalwordsspreadingrapidly.Forexample:Owner(moderator),potofwater(irrigation).Therefore,pleasepayattentionwhencommunicatingandavoidthespreadofinformalwords.Thefirstpersontopostintheforumiscalled"sitonthesofa".Itissaidthatthewordsofafirstappearedinanadultforum.Basically,theoriginofthesofais:someonepostedapictureofabeautifulwoman,andthepersonwhorepliedtoitsaidthatitwasonthesofaXXX.Then,everyonewhopostedagoodpictureandgotsupportsaidsittingonthesofa.Later,manyhigh-mindedpeopledidnotunderstandthewordsofaandthoughtthatthesofawasthefirstpersontoreply.Nowmanypeoplesaythatsittingonthesofaisthefirstreply.However,thereisanotherexplanation:"Agroupofpeoplewerewatchingthepost,andsuddenlyaverynewresourcecameout.Thefirstreplysighed:"sofast".Afterallthenewresources,peoplewentupandsighed"sofast..Thesofaisso.""Fasthomophony",andthenitwaspasseddownlikethis.

Nomatterwhatkindofstatement,thewordhasbeenabusedintheforumnow,andithasalsobecomeawayofirrigation.Itisestimatedthattheforumwillalsobeblockedinthefuture.Andnowithasbeenextendedthatthebenchonthethirdflooriseasytoexplainusingthefirststatement.Ifyoucan’tgetasofatositon,thebenchwillbethere.ManypeopleintheIrrigationClanarejustasobsessedwithIMtoolsastheyareobsessedwithforums.Ifyoumissafewoldfriendsoneday,it'slikelosingsomething.Theymaygototheforumtohelpothers,answerquestions,maybetorelievethepressureofwork,morelikelypurelyforfun.Agoodforum,suchasTianya,Baiduknows,CSDN,etc.Ifthereisaproblem,itwillarousetheshockandattentionoftheentirenetizens.

Marketingstrategy

Asthenetworksweepstheworld,fromthemarketitselftomerchantsandconsumersareincreasinglyacceptingthechangesbroughtaboutbythenetwork,onlineforummarketinghasalsoemergedasthetimesrequire.Andbecauseofitsuniquecharacteristics,itisbecomingthemainstreamofthemodernmarketingmarket.Regardlessofthemarketingenvironmentandmarketingmethods,itisaprocessofconversion.Enterprisesshouldfollowthestrategiesofwebpagestrategy,productstrategy,pricestrategy,promotionstrategy,channelstrategy,customerserviceofnetworkmarketingandsoonwhendevelopingforummarketing.TheapplicationofforummarketinginChinesecompaniesisgraduallydeepening,butcomparedwithexcellentinternationalcompanies,domesticnetworkmarketingapplicationshavejuststarted.Withthecontinuouspenetrationofthenetworkeconomyintothetraditionaleconomy,domesticenterpriseswillfacegreatcompetitivedisadvantagesiftheycannoteffectivelyuselow-costandhigh-efficiencynetworkmarketingmethods.

Firstofall,companiescanchoosemoreadvantageouscompaniestoestablishtheirownwebsites.Afterestablishment,theyshouldhavespecialpersonneltomaintainandpayattentiontopublicity.Thissavesalotofadvertisingcostsintraditionalmarketing,andsearchExtensiveuseofengineswillincreasethesearchrate,andtoacertainextent,itisbetterforbusinessownersthanadvertising.

Secondly,useproductstrategy.Touseforummarketingmethods,companiesmustclarifytheirproductsorserviceitems,clarifywhichproductsareselectedbyonlineconsumers,andsetthemasthetargetgroup,becausethecostofproductsalesontheInternetismuchlowerthanthesalescostofothersaleschannels,soifthecompanyProperproductselectioncanmakegreaterprofitsthroughforummarketing.

Whatcannotbeignoredinforummarketingisthepricestrategy,whichisalsooneofthemostcomplicatedissues.Forummarketingpricestrategyisadirectdialoguebetweencostandprice.Duetotheopennessofinformation,consumerscaneasilygraspthepricesofcompetitorsinthesameindustry.Howtoguideconsumerstomakepurchasedecisionsisthekey.Ifbusinessownerswanttosucceedinforummarketingonprice,theyshouldemphasizetheperformance-priceratiooftheirproductsandthecharacteristicsoftheirproductsincomparisonwithcompetitorsinthesameindustry.

Inaddition,duetotheimpactofcompetitors,thepricestrategyofforummarketingshouldbeadjustedintime.Thepurposeofcorporatemarketingisdifferent,andthepricecanbesetaccordingtothetime.Forexample,atthestageofownbrandpromotion,consumerscanbeattractedatlowprices,andonthebasisofcalculatingcosts,profitscanbereducedtooccupythemarket.Afterthebrandhasaccumulatedtoacertainstage,anautomaticpriceadjustmentsystemwillbeformulatedtoreducecosts,andadjustintimeaccordingtothesupplyanddemandconditionsofthevariablecostmarketandthequotationsofcompetitors.

Forummarketingalsohasitsownpromotionstrategy,representedbyonlineadvertising.Onlinepromotiondoesnothavepersonnelpromotionordirectcontactpromotionunderthetraditionalmarketingmodel.Instead,alargenumberofsoftmarketingmodelsofonlineadvertisingareusedtoachievepromotionaleffects.Thisapproachcansavealotofhumanandfinancialexpendituresforenterprises.Throughtheeffectofonlineadvertising,itispossibletotappotentialconsumerswithmorepeopleinbigplaces,andtoachievecooperativeallianceswithnon-competitorsthroughtherichresourcesoftheInternet,soastobroadentheconsumptionlevelofproducts.Forumpromotioncanalsoavoidthesamepromotioninreality,andcanachievethebestpromotioneffectaccordingtothecombinationofthecorporatecultureandthecorporatecultureofthewebsitethathelpstopromote.Thechannelstrategycannotbeignored.Thechannelsofforummarketingshouldbedesignedbasedontheprincipleofmakingconsumersconvenient.Inordertoattractconsumers'attentiontoourcompany'sproductsontheInternet,wecancombineourcompany'sproductswithothercompanies'relatedproductsasanextensionofourcompany'sproducts.Thesimultaneousappearanceofrelatedproductswillattractmoreconsumers'attention.Inordertopromoteconsumerpurchases,promotionalinformation,newproductinformation,andcompanynewsshouldbepostedonthewebsiteintime.Tofacilitatepurchases,avarietyofpaymentmodesshouldbeprovidedtoallowconsumerstohavemorechoices.Anetworkshouldbeestablishedwhenthecompany'swebsiteisbuilt.Store,increasethepossibilityofsales.

Thedifferencebetweenforummarketingandtraditionalmarketingmodelliesinitsuniqueinteractivemethod.Thecommunicationbetweenpeopleintraditionalmarketingmodelisveryimportant,andthemarketingmethodisrelativelysimple.Forummarketingcanbebasedonthecharacteristicsofyourcompany’sproducts.,Accordingtothespecifictargetcustomergroup,theuniquecorporateculturetostrengtheninteraction,saveexpenses,novelanddiverseforms,andavoidtheold-fashionedsingularityoftheoriginalmarketingmodel.

Tosumup,theemergenceofforummarketinghasinjectedfreshbloodintothetraditionalmarketingmodel,especiallyforcorporatemarketers,whichopenedupanewmarketingidea.Amodelofhowtooccupythemarket,promotethebrand,marketproducts,andobtainprofitsintheinitialstageofentrepreneurship.Theriseofonlinemarketinghasenabledmorecompaniestonotbeknockeddownwhilesavingexpenses,andmarketthemselvesinanovelway,avoidingtheshortcomingsofinsufficientfundsandweakbrands,sothatthecompanycontinuestogrowandsucceedinmarketing.

Theestablishmentofforumdatabase

Afterpositioningyourmarketingdirection,youmustchoosetheforumwhereyouwanttopublishinformation.TheestablishmentofforumdatabaseisforummarketingThefoundationandprerequisitefortheestablishmentofthedatabase,thequalityofthedatabaseisdirectlyrelatedtothesmoothdevelopmentofforummarketing.Ifyouaredoingprofessionalforumpromotion,youcan’tsaythatyouregisterforaforumtopostapost.Ontheonehand,thiswillreducetheefficiencyofyourwork.Ontheotherhand,manyforumssetnumerousrestrictionsonforumregistrationandpostinginordertopreventfloodingandadvertisements,suchasItissaidthattheregistrationtimeislessthan1hour,2hoursor24hours,andnopostingisallowed.Registeredusersarenotallowedtopostiftheaccumulatedpointsarelessthan100.Registrationmustundergoemailverificationandsoon.Therefore,itisnecessarytoestablishaforumdatabase.Generallyspeaking,theusernameandpasswordusedbytheforuminthedatabaseandtheemailaddressusedwhenregisteringneedtobeconsistent.Thisisalsofortheconvenienceoflatermarketingandpromotion.TheinformationrequiredfortheforumdataincludesThenameoftheforum,theaddressoftheforum,theclassificationoftheforum,thelistofthecoresectionsoftheforum,andtheactiveindexoftheforum(alsoknownastheforumstarrating).Theseinformationareallsortedtogetherandthenmarketingandpromotioncanbecarriedoutsmoothly.

Forummarketingadvocacy

Atpresent,themostimportantwayinforummarketingisthepromotionofmarketingadvocacy.Asthenamesuggests,itisrelativetorigidadvertising,visualizingproductswithaestheticlanguage,stimulatingreaders'interest,andthengeneratingconsumerdesires.Thepurposeofsoftwritingistopackagethecompany'sproductsandimageswithbeautifultexttoachievetheeffectofpublicity.Thehighestlevelofsoftwritingisthatthereisnothinginwords,buttherearethingsinreality.Atpresent,advertismenthasbecomeaverypracticalwayinthemarketingandpromotionofenterprisesorproducts.Throughmarketingadvertisment,theeffectofadvertisingandthepurposeofincreasingthepopularityandreputationofenterprisescanbeachieved.Thehardeffectofthesofttextistobeabletosellgoods,thatis,tosellthecompany'sproductsandservicesthroughthesofttext.Thereisalotofknowledgeaboutsofttextsanditisverycomplicated,soIwilljustmentionitbrieflyhere.

Towriteasoftarticle,youmustfirstchoosetheentrypoint,thatis,howtoperfectlyembedtheinformationoftheproduct,service,orbrandthatneedstobepromotedintothecontentofthearticle.Secondly,wemustdesignthearticlestructure,grasptheoveralldirection,controlthetrendofthearticle,andchoosetheheadlinewithstrongimpact.Itisalsonecessarytoimprovetheoveralltext,enrichthecontentaccordingtotheframe,andpolishthespecificcontent.Finally,wemustrepeatedlycommunicateandimprove.

Forumadvertismentpromotion

Aboutthepromotionofforumadvertismentisthekeytothesuccessorfailureofforummarketing.Withforumdataandmarketingadvertisment,thenwhat?Howaboutspreadingthisinformation?Everyoneshouldrememberthatnomatterhowbeautifulasoftarticleis,itisalsoanadvertisement.Withthedevelopmentofthemarketingfield,people’simmunitytosoftadvertisingisgettingstrongerandstronger.Forummanagers’abilitytojudgesoftadvertisingisgettinghigherandhigher,andpunishmentsaregettingbiggerandbigger.TheneveryforummarketerisfacingThequestionishowtopublishinformation.Mostoftheforumswillhavesectionssuchasirrigationareaandmiscellaneoustalk.Ifyoureallycan’tfindasectionthatexactlymatchestheinformationyouposted,thenIsuggestyoupostitinsuchasection.Furthermore,ifyourcontentishighlyadvertisingAndifthereisnoadvertisingcolumninthisforum,itisrecommendedthatyoupostinsuchaforumtoincreasethechancesofsurvivinghungryposts.Ofcourse,ifthereisanadvertisingcolumninthisforum,itisrecommendedthatyoupublishitintheadvertisingareaforsoftarticlesthataretooadvertising.

Inaddition,manypeoplearereluctanttopostinsmallforumsorlocalforumswhendoingpromotion,buttheyarenot.Forumsaremadeupofnetizens,andnetizenshavegreatinteroperability.Netizensinlocalforumsarealsoverylikelytobecomeyourpotentialcustomers.Notlettinggoofanopportunitythatcanbepromotedisthekeytowinningonlinepromotion.Atthesametime,localforumsandsmallforumsgenerallyhavefewerrestrictions,andforumslikeQingzhouDatingCommunitywillgenerallynotdeleteyourposts.

Aftertheadvertismentispublished,youmustalsolearntousetheseadvertisments.Iftheforumisactive,youcanregisterforseveralmoreaccounts,andthenreplytoyourpost.EverytimeyoureplytothisThepostwillbeturnedtothetopofthearticlelistinthissection,andyoumustalsopayattentiontoskillsinreplies.Youcanboldlyandstronglyopposethecontentofthepostyoupostedtoattracttheattentionofnetizens.ThisiswhattheForumGunneristalkingabout.

Inaddition,foradvertsoradvertisements,youcanalsopostintheformofrepliesbehindthosemorepopularposts,butthechancesofsurvivalofsuchrepliesaregenerallynothigh.Theuseofadvertismentsformarketingandpromotionshouldbecarriedoutinstagesandlevels.Intheentirepromotioncycle,differentadvertismentsshouldbearrangedaccordingtodifferentperiods.Theadvertisingnatureofadvertismentsshouldalsobeemphasized.Generallyspeaking,theadvertisingnatureshouldbecomestrongerandstronger.

Forummarketingmixstrategy

Forummarketingmixstrategyhastwomeanings:ontheonehand,itreferstotheportals,communitiesandcommunitiesfrequentlyvisitedbyconsumergroups.Thewebsiteisscientificallycombined,andthepromotionisselectedaccordingtothepopularity,traffic,andbatches,sothatthepromotioncanachievethebesteffect.Ontheotherhand,itmeansthatforummarketingshouldbecombinedwithothermarketingmethods.Itisnecessarytocapturethepotentialusersobtainedthroughforummarketing,getasmuchinformationfromthemaspossible,andthencommunicatedirectlyorindirectlywiththemthroughothermarketingmethods.Eventuallyachievetheirownmarketinggoals.Forexample,someonerepliedtotheinformationyouposted,butdidnotexpressyourownclearintention.Inthiscase,youhavetofindtheotherparty'sinformationasmuchaspossibleandthenmarkettheseusersthroughQQ,MSN,andemail.Secondly,thedevelopmentofforumactivitiesisalsoanimportantpartoftheforum'smarketingmixstrategy.Therequirementsforthisarerelativelyhigh,andtheofficialcooperationoftheforumisrequired.Ofcourse,theeffectofmarketingpromotionthroughforumactivitiesis100%.Forumactivitiescanverywellmobilizetheenthusiasmofnetizens.Evenifyouaredoingapurelycommercialadvertisement,youcanalsomakenetizensparticipatewellandimproveinteraction.Atthesametime,onlinemarketingoftheforumshouldbecombinedwithofflinemarketing.Seminars,jobfairs,etc.canallpromotemarketing.

Maintenanceofforumaccountinformation

Ifyouregisterasamemberofthisforum,youdon’tmeanthatyouwillnevercomeagainafterpostingads.Causegreatwaste.Youhavetomaintainyourforumaccountregularly.Inadditiontopostingadvertisements,youshouldbeactiveintheforumasmuchaspossible.Enterthecoremembersoftheforumorapplytobecometheowneroftheforumifpossible,entertheenemy'sinternal,knowyourselfandknoweachother.Ahundredbattlesarenotlost,soitcanbesaidtobemoreconvenientforyourforumpromotion,becauseyoucanboldlypost,youcanrefineandpinyourownpostsandotheroperations.Butitismoredifficulttodothis.Inadditiontobeingactiveintheforum,youcanalsocommunicatewithotherforummembers,jointheofficialQQgroupoftheforum,andstrengthencommunicationandcooperation.Onethingtonoteisthatforyourregisteredforumaccount,youmustcompleteyourpersonalinformation,suchasage,nickname,personalizedavatar,andpersonalizedsignature.Becauseperfectpersonalinformationmakespeoplefeelclose,theforummanagementwillfeelthatyouarealoyalmember,andwilltolerateyouevenifyouoccasionallypublishasoftadvertisement.Atthesametime,inthepersonalizedsignature,youcanpublishyourproductorcorporateinformationinshorttext,whichisabsolutelyguaranteednottobedeleted,anditisalsoagoodwayforadvertising.ItisworthmentioningthatyoucanputtheURLofyourwebsiteorforuminyourpersonalizedsignaturebytheway,sothatthesearchenginewillsearchfortheURLinyourpersonalizedsignaturebythewaywhensearchingforthisforumorthispostyouposted.TheSEOoptimizationofyourwebsiteisveryhelpful.

Famousforums

MainlandChina

SohuForum,SinaForum,BaiduTieba,TianyaForum,HuashengForum,etc.

HongKong

• Themorewell-knownprivateforumsareGordonForum,HongKongForum,UwantsForum,Parent-ChildKingdom,EternalForumetnForum,2000FUNDiscussionArea.

• Themorewell-knownpublicforumisRadioHongKong.

Taiwan

TaiwanForum,Bahamut,Pikiki,YiliForum,CatinoForum,mobile01,DigitalMenandWomen,MedicalVoiceForum,ShinkansenExhibitionTransportStation,etc.

Japan

Japanhasstrictcopyrightprotection.Mostforumsprohibitthereprintingofpictures.Inaddition,forumnetizensoftenuseemojis.Themorewell-knownforumsinclude2ch,YahooBulletinBoard,AshuraBulletinBoard,Pixiv,etc.

Malaysia

Malaysia’sfamousChineseforumsinclude:

• CariteForum.

• JBTalks.

ThecontentofBaiduBaikeiseditedbynetizens.Ifyoufindthatthecontentofyourentryisinaccurateorimperfect,pleaseuseyourentryEditingservice(free)toparticipateinthecorrection.Gonow>>