Brandintroduction
Sinceitsfoundingin1912,Sharphasbeenoperatingin26countriesand64regionsintheworld.ProductsrangingfromradiosandTVstomicrowaveovens,calculators,solarbatteries,andLCDmonitors,Sharphassuccessivelylaunchedanumberof"firstinJapan"and"firstintheworld"products.
Asalarge-scalecomprehensiveelectronicinformationcompany,Sharphasopenedupnewfieldsandhasbeenmakingcontributionsandeffortsfortheimprovementofeveryone'slivesandtheprogressofsociety.Asweallknow,Chinaisoneofthemosthighlyanticipatedmarketswiththefastestgrowthindemand.Atthesametime,itisamarketwithfullorevenexcessivecompetition.In1981,aftersettingupanofficeinBeijing,Sharptooktheleadinsettingup6productionbasesintheeconomicdevelopmentzonesofShanghai,Changshu,Wuxi,Nanjingandothercities.Uptonow,SharpChinahasbeenabletoprovidecustomerswithLCDTVproducts,Healthyhomeappliances(includingrefrigerators,washingmachines,airpurifiers,dehumidifiers,juicemachines,multi-functiondryers,etc.),officeequipment(digitalcopiers,faxmachines,commercialpurifiers,etc.),commercialsolutions(professionalLCDmonitors),CommercialLCDTVs,projectors,microbialmonitors,etc.)andelectroniccomponentsandotherproducts.
Asthebroadcastinginfrastructureisrapidlyswitchingfromanalogtodigital,LCDTV,asthemaindigitalimageentertainmentTVinthenewcentury,hasaveryrapidgrowthindemandintheworld.Itissuitablefordigitalbroadcasting,notjustbeyondExceedingthelimitoftraditionalscreensize,theviewingqualityandperformanceofmovingimagessuchasdisplayqualityandviewinganglearealsorapidlyimproved.TheambitiousSharpCorporationhashighhopesforLCDTVs.Withitstechnologicaladvantages,Sharpwillnotonlywinoveritspeers,butalsotrytoseizesharefromplasmamanufacturers.AQUOShasbeencommittedtodevelopingnewmarketssinceitsbirth.Itisagoodproof.ThenameAQUOScomesfromthecombinationoftheEnglishwords"aqua"and"quality",whichreferstotheimagebroughtbytheflowofliquidcrystalmaterial.SharpnameditsLCDTV"AQUOS"tosymbolizetheTVsetinthe21stcentury,providingthemostsuitableperformanceandqualityfortheearth,thebeautifulwaterplanetwherewelive.Itsatisfieseverypossibleneedofconsumers,withvariousmodelsrangingfrom13inchesto90inches,andhasabroadproductlinethatotherflat-panelTVscannotdo;italsogivesnewwaystoenjoyTV,suchastheintroductionofloadingbatteries.Wirelessmodel.ThecurrentAQUOSincludeshigh-specificationandhigh-resolutionmodelsthatcanreproducerichandvividcolorswiththemostrealisticqualitythroughdigitalbroadcasting.
Corporateculture
Corporateculture:sincerityandcreativity
Itisthiskindofsincereandinnovativeworkthatbringsspiritualsatisfactionandbeautifulenjoymenttopeople,Andinthiswaycanmakearealcontributiontosociety.
Honestyisthewaytoliveintheworldandshouldbeimplementedinallthingsfrombeginningtoend.
Harmonyisstrength,andwearewillingtotrusteachotheranduniteasone.
Riteisavirtue,wemustrespecteachotherandbegrateful.
Innovationisprogress,wemuststriveforperfectionandimprovefromtimetotime.
Courageiswherethevalueoflifelies.Letusovercomealldifficultiesandmoveforwardcourageously.
DevelopmentHistory
SharpDevelopmentHistory(8photos)
1912–1917usedcreativetalentsinentrepreneurship,relyingonactivecoreMechanicalpencilsgrowtheirbusiness
In1915,theentrepreneurTokujiHayakawainventedtheHayakawa-stylemovablepencil(sharppencil).Theentrepreneurhadworkedasanapprenticeinmetalprocessinginhisearlyyears.In1912,hestartedhisownbusinessintheindustrialandcommercialareaalongthecoastofTokyo.Thecompanynameisderivedfromthelivecoremechanicalpencil(SharpPencil),andtheproductisverypopularduetoitsfunctionalityandaesthetics.Theproductscloselyfollowedtheprevailingfashionatthetime,andthebusinesswasflourishingforawhile.Wearesincereandsincereforthesakeofusers,displaycreativityandwisdom,andpursueconvenienceandquality.ThishasbecomeSharp’sconsistentbasicphilosophy.
1924–1949madeacomebackinHigashiyama,Osaka,leadingtheeraofJapaneseradio
TheHayakawaentrepreneurwholosteverythingintheGreatKantoEarthquake,madeacomebackinHigashiyama,Osaka.Atthattime,theproductthatallowedhimtoseizetheopportunitywastheradio.Givingfullplaytohisbestmetalprocessingskills,hesuccessfullymanufacturedJapan'sfirstdomesticmineralradioset.Then,theychallengedthehigh-sensitivityvacuumradiothatissuitableforfamilysharingandfun,andsuccessivelyintroducedavarietyofmodelssuchasbuilt-inspeakers.Inadditiontoproductdevelopmentandcreativity,italsogavefullplaytoitsexpertiseinproductionmethodsanddistribution,gainedmarketcredibility,andcontinuedtodeveloptowardthegoalofalarge-scaleradiomanufacturer.Finally,in1935,itwaslegalized.
1950–1958MassproductionofJapan'sfirstdomesticTVset
SharpdevelopedJapan'sfirstdomesticTVset.In1953,massproductionwascarriedoutquicklybeforetheTVbroadcaststarted.Asearlyas1931,whenradiosfirstbegantobecomepopular,hemadeaforesighteddecisiontostartresearchingTVsets,andfinallysucceeded.Togetridofthecompany’ssurvivalcrisiscausedbythepost-warchaosandtheGreatDepression,theSharpTVwaslaunched.Putforwardthegoalof"oneforeachhouse",leadingthetrendofTVpopularization,andatthesametimeaddavarietyofhomeappliancestomakehouseworkeasierintheproductlineup,andstrivetodevelopandgrowasacomprehensivehomeappliancemanufacturer.
Wall-mountedpurifierFU-BE80-W
1959–1969Promotingtheintegrationofhomeappliancemanufacturers,expandingdemandwithoriginalproducts
Higheconomicgrowthhassetoffahomeapplianceboom.InadditiontoTVsets,SharpalsoincreasedOfficiallyexpandthebusinessofhomeappliancesproductssuchaswashingmachinesandrefrigerators.Ontheotherhand,begantostudyelectronictechnology.Themassproductionofmicrowaveovensandsolarcells,thedevelopmentoftheworld'sfirstall-transistordesktopelectroniccalculator,etc.,havecontinuouslyachievedsuccesses.ImprovethecompetitivenessofproductssuchascolorTVs,promotetheestablishmentofamassproductionsystem,andcontinuetostrengthenthetradingsystemwhileestablishingsalescompaniesinEuropeandtheUnitedStates.
From1970to1974,ittransformedintoacomprehensiveelectronicscompanyandestablishedacomprehensivedevelopmentcenterinTianli
Sharpbackgroundpictures(49photos)
1970,ThecompanychangeditsnametoSharpCorporation,andthenthenewmanagementsystemledbyPresidentHayakawaandPresidentSaekibegan.Undersuchcircumstances,acceleratethecommercializationofthe"electronics"fieldandestablishthecompany'sfuturedevelopmentdirection.Builda"comprehensivedevelopmentcenter",promoteLSIproduction,cutting-edgetechnologyresearch,andpersonneltraining,andinvestbasedontheperspectiveofthefuture.TheformalproductionofLEDsandthedevelopmentofliquidcrystalsarealsotheresultsachievedduringthisperiod.From1975to1985,welaunchedanewlifestyleproductstrategytobuildastrongfinancialphysique
Withtheendofaroundofhomeappliancespopularizationandtheeconomicdownturnaftertheoilcrisis,Japan’sdomesticdemandhasbeenstagnantUndersuchcircumstances,Sharplaunchedacustomer-orientedlifestyleproposal-the"NewLifeProductStrategy",whichwonunanimouspraiseandachievedbothsalesandprofit.Inaddition,thebusinessofofficeequipmentsuchascopiersandfaxmachineshasalsobeguntobearfruit.Furthermore,overseas,inthefaceofescalatingtradefrictions,continueddevelopmenthasbeenachievedthroughmeasuressuchasstrengtheningoverseasproductionandlaunchingnewtypesofproducts.ThesuccessofthesebusinessstrategieshasallowedSharptoachieverevenuegrowthfor10consecutiveyears.Atthesametime,thefiscalphysiquehasalsobeeneffectivelyimproved.
Thebusinessstructurechallengedthreemajorinnovationsfrom1986to1991,andnewdemandwascreatedbystrengtheningthecompetitivenessofproducts
InresponsetothesharpappreciationoftheyenafterthePlazaAccord,thebusinessstructurewaspromotedunderthenewmanagementsystemInnovation.Thethreepillarsof"expansionofnon-homeappliancesbusiness"ininformationandcommunications,components,etc.,"expansionofdomesticsalesinJapan,"vigorouslydevelopingdemand-creativeproducts,and"strengtheningofoverseasproductionbases."Resolutelytakethesemeasures,turnthedifficultiesintoopportunities,andenterthedevelopmenttrack.AimingatthedevelopmentprospectsoftheLCDbusiness,activelycreateLCDapplicationproducts.Electronicsystemnotebooksandwordprocessorshavereceivedravereviews,leadingtheinformationsociety.
SharpLCDTVseries
1992-1997enrichedLCDandothercorecomponents,adoptedaspiralstrategytobuilda"newSharp"
In1992,theSharpMakuhariBuildingTheMakuhariNewCityCenterinChibaPrefecturewascompleted.Thisisamilestoneinthe80thanniversaryofSharp’sfounding.The21stcentury’shighlyanticipatedmultimediatechnologydevelopmentdepartmentsettledintheSharpMakuhariBuilding.Inthecontextofthecollapseofthebubbleeconomyandtheeconomicdownturn,inordertoachievenewdevelopment,Sharpcooperatedwithwell-knowncompaniesinJapanandabroadtopromotethecreativeenterpriseconcept"STAR21."AhighlyinformationsocietyrepresentedbytheInternethasarrived.Withthedevelopmentofpersonalcomputersandotherinformationequipment,theTFTLCDbusinesshastrulygrown.LCDapplicationproductscontinuetoexpand,amongwhich"LCDViewCam"hasbecometheworld'sbest-sellingproduct.
1998-2003becametheworld'sNo.ThefirstcompanyissuedadeclarationonLCDTV
Usingthestrengthoftheentirecompanytodevelopitsowntechnology,manufacturenewproducts,andstimulatenewdemand.Advocate"strategy",concentrateoperatingresourcesintheLCDfield,andpromote"selectionand"Concentration".Undertheguidanceofthe"LCDTVDeclaration",LCDTVtechnologyhasmademajorbreakthroughsandsuccessfullyopenedupnewmarkets.PopularproductssuchascameraphonesandPlasmaclusterairpurifierscontinuetoemerge.Theenvironmentisthecoreofbusinessdevelopment,officiallyCarryingoutbrandstrategyhasgreatlyenhancedthevalueofthecompany.
Sharprefrigeratorseries
2004-2006largeLCDTVAQUOS"KeyamaMachine"wasborn
FromLCDpaneltoTVset,oneDragonproduction’sKameyamaplantwasputintooperation.Theworld’smostcutting-edgeproductionandmanufacturinguniquetoJapanwasrealized.TheLCDTVsmanufacturedherearecalledhigh-quality“Keyamamachines”andareverypopularamongconsumers.“Withoutenvironmentaltechnology,Thereisnosuchthingascorporatedevelopment.”Underthecallofthisslogan,wewillcontinuetoexpandthesalesofenergy-savingproductssuchasenergy-savingsolarcellsandLCDTVs.Promotethe“companiesthatreducetheburdenofglobalwarming”andreducegreenhousesthroughbusinessactivities.Effectivegasemissions,balancedemissions.
Toachievethegoalof"AdvancedEnvironmentalProtectionEnterprise"in2007–2011,weimplementedrelevantmeasures,transformedintoadvantageousareas,andcarriedoutbusinessstructurereforms.
SakaiCity,OsakaPrefecturewillbuilda"21stCenturyConsortium".Inadditiontothehigh-efficiencyproductionoflarge-scaleLCDsonthe10th-generationmotherglass,itisalsoamajorproductionbaseforrelatedtechnologyproducts,solarcells.Inordertomeettheneedsoftheenvironmentalprotectionera,thecompanyItisalsoactivelydevelopingthebusinessofenvironmentalhealthproducts.However,whileSharpisworkinghard,therehasbeenadeteriorationintheworldeconomysuchasfinancialandcapitalmarketchaos,aswellaschangesintheelectronicindustrystructurebroughtaboutbydigitaltechnology.Forthisreason,SharphasbeguntoworkStructuralreformschallenge.
SharpAirPurifierSeries
2012-Today,wearestridingforwardtothegoalofrestoringperformanceandcredibility.Facingthenext100years,wewillstarttoplannewdevelopments.
201In2years,thecompanyusheredinamemorable100thanniversary.Withtheprogressofdigitalization,thecompetitiveenvironmentoftheelectronicsindustryisundergoingrapidchanges.Sharpstartedwithanewmanagementsystem,acceleratedthereformofthebusinessstructure,andbegantoformulatestrategiesforthenext100yearsofdevelopment,inordertostrivetoachievebenefitsthatbenefitallmankind."Createvalue",takeanewstep.
In2015,Japan'sSharpCorporationisexperiencingdifficultiesinitsoperationsandwillsellitsheadquartersbuildinginOsakaforabout10billionyen.InMay2015,amid-termmanagementplanwasformulated,andthesaleoftheheadquartersbuildinginAbenoWard,OsakaCitywasincludedintheplanaspartofthecompany'sorganizationalreform.TheSharpheadquartersbuildingwillbesoldtoarealestatecompanyundertheNTTGroupforapproximately10billionyen,andthetwopartiesareinfinalnegotiationsonthesale.
OnFebruary25,2016,Japan'sSharpheldaninterimboardofdirectorsandstatedthatitdecidedtoaccepttheacquisitionplanproposedbyTaiwan'sHonHaiGroup.HonHaiwillinject700billionyen(approximately40.8billionyuan)intoSharpandacquireSharpunderitsumbrella.Thisisthefirsttimealarge-scalehomeappliancecompanyhasbeenacquiredbyaforeigncompanyinJapan'shistory.Sharpwillreceivea100billionyendepositfromHonHai,andHonHaiwillacquireapproximately70%ofSharp'sownership.
OnApril2,2016,TaiwanHonHaiPrecisionIndustryCo.,Ltd.andSharpheldapressconferenceinSakaiCity,OsakaPrefecture,Japan,officiallyannouncingHonHai’sacquisitionofSharpatapriceof388.8billionyeninexchangeforSharpWith66%equity,SharpbecameasubsidiaryofHonHai.
OnMarch15,2017,thecurrentSharpPresidentDaiZhengwuannouncedSharp’snewtrends,sayingthathewouldwithdrawSharp’sLCDTVproductionlineinJapanin2018.HonHaiPrecisionwillberesponsiblefortheproductionoftheAQUOSbrand.
OnAugust31,2017,Sharpofficiallyreleasedan8KTVwitharesolutionof7680*4360,5GBmemory+65GBflashmemory.
DuringTmallDoubleElevenin2017,Sharprankedfourthinthe“Top10pre-salemajorappliancebrands”.
OnMarch7,2018,SharpTVhelda2018strategyconferenceinShanghaiandlaunchedtheXLED-65SX980A,Sharp’sfirstnew8KTVproductin2018.
AttheendofMarch2020,SharpplanstostartproducingmasksatitsfactoryinMiePrefecture,Japan,initiallyproducing150,000masksperday,andgraduallyincreasingto500,000masksperday.
Products
Sharp,whichaimsto"developdemand-creativeproducts",operatesawiderangeofhomeappliances,consumerandindustrialelectronicequipment.
Sharpproductlineclassification
(1)Householdappliances
LCDTV,BSVLCDsplicingscreen,three-pageelectricfan,Refrigerators,airconditioners,airsterilizers,airpurifiers,microwaveovens,washingmachines,Blu-rayplayers,dehumidifiers,juicemachines,hairdryers,multi-functiondryers,waterpurifiers,etc.
(2)Digitalcommunications
Mobilephones,faxmachines,computerdictionaries,cordlessphones.
(3)Officeequipment
Digitalcopiers,calculators,faxmachines,cordlessphones,commercialairpurifiers.
(4)Solarproducts
Monocrystallinesiliconsolarmodules,polycrystallinesiliconsolarmodules,thinfilmbatteries.
(5)Engineeringdedicated
Singlescreendisplay,splicingdisplay,4KUHDdesktopdisplay,digitalsignagesoftware,commercialLCDTV,wall-mountedairpurifier,microbialdetector.
Carairpurifier:FU-GEM1H-NB
Sharpflagshipproduct
Sharp8KLCDTV,intheUnitedStatesin2015AtCES,Sharpexhibitedan85-inch8KresolutionLCDTVforthefirsttime.Withanamazing7680×4320resolutionpaneland120Hzrefreshrate,itisdifficulttoseethepixelsevenifyoustickyourfaceonthescreen.Theexperimentalresultsshowthatwhenthepicturereaches8Kresolution,thehumaneyecannolongerdistinguishthedifferencebetweenthepictureandtherealthing,andthehigh-definitionimageunder8Kpicturequalitypresentsasenseoflifelikerealthing.Itmakespeoplefeelmoreimmersive,asifeverythingisaliveandstandinginfrontoftheuser.
Sharpcoretechnology
Four-colortechnology
DuohongEnergydryerDI-CE1Z-W(4photos)
QuattronisSharp’suniqueliquidcrystaltechnology,whichusesfour-colorfiltersandaddsonthebasisofred,blueandgreenYellowrealizesawidercolorgamutandcanreproducebrightandvividimagesmorevividly.Thenewgenerationoffour-colortechnology(QuattronPro)continuestheadvantagesofthefour-colortechnology,andfurtherdevelopsandevolvesincombinationwiththe"sub-pixelsegmentationdriveengine".TheresolutionoftheLCDpanelisnotdeterminedbythenumberofpixels,butbythenumberofbrightnessinformation.Sharp4Kfour-colortechnologyusesthispoint.Thehumaneyehashighvisualsensitivitytocolorssuchasgreenoryellow.Accordingtothisphysiologicalcharacteristicofthehumaneye,inatraditionalthree-primarycolorpanel,thebrightnessinformationthatcanbefeltinonepixelisonlygreen,andonepixelisonedefinition.Thefour-colortechnologyaddsyellowonthebasisofthetraditionalthreeprimarycolors,andrealizestwobrightnessinformationofgreenandyellowinonepixel,andthesharpnessinthehorizontaldirectionisincreasedby2times.Atthesametime,theupperandlowerpartsofapixelaredrivenseparatelytorealizethattherearealso2luminanceinformationintheverticaldirection,andtheresolutionisincreasedby2times.Therefore,4Kfour-colortechnologyhas4brightnessinformationin1pixel,whichis4timeshigherthan4KTV.Usingthenewfour-colortechnology,Sharpsuccessfullyincreasedthebrightnessinformationof2KTVsby4timesonthebasisofordinary2KTVs.Whilerealizingbeautifulcolors,itpresentedtheexquisitepicturequalityof"2Kchallenge4K",whichwasthefirsttimeintheworld.Theclaritybeyondtheinherentresolutionofthedisplay.
Plasmaclustertechnology
ProfessionalLCDmonitors(2photos)
In1998,researchatSharpKazuoNishikawa,whoisengagedintheresearchofairpurificationtechnologyinthedevelopmentdepartment,discoveredthattheairpurificationtechnologyatthattimeusedamethodoffilteringharmfulsubstancesthroughfilters.Althoughitispossibletoimprovethepurificationabilitybyincreasingthedustcollectionability,thisaloneisnotenough.Whentheroomisfullofcountlessharmfulsubstancesinvisibletothenakedeye,suchasmites,corpsesandotherallergens,viruses,andmolds,abrand-newtechnologyisneededfordeeperpurification.Compositemachine(4photos)
Sharp’s"plasmaplasmagroup"technologywasbornunderthisbackground.Throughaspecialiongroupreleasedevice,theairpurifierwillFirst,alargeamountofH+positiveionsandO2-negativeionsarereleased.Aftertheseionscondensearoundtheplanktonicbacteria,achemicalreactionoccursandbecomesOHhydroxideionactiveoxygen.TheseOHhydroxideionsextracthydrogenfromtheproteinofthecellmembraneoftheplanktonicbacteria,therebycausingthemoldandvirustolosetheirbiologicalfunctionsandachievetheairpurificationeffect.In2000,the"plasmaplasmagroup"technologywasappliedtoairpurifiers.
In2008,inordertofurtherimprovetheeffect,Sharprealizedthe"highconcentrationofions",which"notonlyeliminatesfloatingsubstances,butalsodeodorizes,sterilizes,andremovesstaticelectricityonclothes.Atthesametime,throughthismethod,itcanalsoinhibitthereproductionofmoldsonthewallsandfloors.Italsoaddsanewfunctiontoitsstructure,whichmakesitpossibletoreleaseionspotswherehighconcentrationsarerequired.
SharpPlasmaclusterspacepurificationtechnologyequippedwithairpurifiershasdevelopedintoaseriesofproductswithdifferentneedssuchasmedicalgrade,householdgradeandskinbeautygrade.
Socialevaluation
In2019,itwasrankedTOP20inthe"2019Spring·ChinaDehumidifierBrandRanking"releasedbytheiiMediaRanking.
CompanyPhilosophy
SharpdoesnotblindlypursuescaleSharphascontributedtotheimprovementofcultureandwelfarearoundtheworldwithitssincerityanduniquetechnology.
SharpexcavatestheabilitiesofeveryemployeeinthecompanyforthedevelopmentofthecompanyandpersonalhappinessConsistencyisthegoal.
Sharplooksforwardtoacommonprosperityledbyshareholdersandcustomers,includingallcreators.
Honorsreceived
2018InDecember,the"2018WorldBrands500"compiledbytheWorldBrandLabwasannounced,andSharpranked272.
OnMay13,2020,Sharpranked966thonthe2020ForbesGlobal2000listPosition.
SharpinChina
EnteringChina
SharpTrading(China)Co.,Ltd.officiallyopenedinChinainJune2005.Priortothis,SharphasinvestedandestablishedNanjingSharp,ChangshuSharp,andShanghaiSharpandotherproductionbasesandsalescompaniesinChina.NanjingSharpmainlyproducesandsellsLCDTVproducts;ChangshuSharpmainlyproducesandsellscopiersandotherinformationequipment;whileShanghaiSharpmainlyproducesandsellsinformationequipmentsuchascopiers.Productionandsalesofwhitegoods.AftertheestablishmentofSharpCommerce,thesecompanieshavebeenunifiedandformedintoalargenewsalescompany.
Asweallknow,Chinaisoneofthefastest-growingmarketswithhigh-profiledemand,andatthesametimeItisamarketfullofcompetitionorevenexcessivecompetition.Thecomplexbrandsandproductsinthemarketcanbedescribedasever-changing,buttheconstantisthepursuitofconsumerqualitybyconsumers.Therefore,thevisionofthenewSharpTradingCompanyispositioned-—Provideconsumerswithoriginalandadvancednewlifesolutionsanddigitalofficesolutions.BringSharp’sbesttechnologytoChina,allowingcustomersandglobalconsumerstoexperiencetheLCDTVs,healthappliances,Digitalproductsandsolarproductsarecommittedtocreatingagoodlifeexperienceforcustomerswithgoodproductsandmeticulousservices.
In2011,SharpestablishedaregionalheadquartersinBeijing—Sharp(China)InvestmentCo.,Ltd.has6productioncompanies,5salescompanies,and2R&Dcompaniesunderitsjurisdiction.UndertheunifiedleadershipofSharp(China)InvestmentCo.,Ltd.,acomprehensivebusinesssystemintegratingproductdesign,production,sales,after-salesservice,andpersonneltraininghasbeenestablishedinChina,anditisactivelycommittedtotechnologydevelopmentinChina.
Planning
InChina,Sharpisdrawingalong-termgrandblueprint,whileadvancingwiththetimestodevelopitsbusiness,Sharp’spolicywhenitofficiallystartedtosetupafactoryinChinais:
(1)Concentratedinvestmentarea;
(2)Onefactory'smulti-varietyproductionmodel;
(3)Taketheleadindevelopinginthedevelopmentzone.Accordingtothesethreepolicies,SharptooktheleadtodirectlyinvestintheestablishmentofitsfirstproductionbaseinShanghai'sPudongNewAreain1992,andthensuccessivelyestablishedproductionbasesinShanghaiandChangshu,Wuxi,andNanjinginJiangsuProvince.
InDecember2004,inaccordancewiththeagreementwhenChinajoinedtheWTOinDecember2001,Chinaopeneduptoforeigninvestmentinthecommercialsector,andChina’seconomicorientationhasshiftedfromexport-orientedtoexpandingdomesticdemand.Drivenbythis,SharpestablishedSharpTrading(China)Co.,Ltd.(SESC)fordomesticsalesinChinain2005.Inaddition,inresponsetothepolicyofbuildingan"innovativesociety"advocatedbytheChinesegovernment,fromtheendof2010tothebeginningof2011,R&DcenterswereestablishedinShanghaiandNanjing.TheregionalheadquartersofSharp(China)InvestmentCo.,Ltd.(SCIC)wasestablishedinBeijinginOctober.
Sharphas1regionalheadquarters,6productionbases,5salescompanies,and2R&DcentersinChina.In2010,China’stotalbusinessscaleincludingexportsreachedapproximately70billionyuan,withregularemployees.About9thousandpeople.ForSharp,thebusinessinChinahasoccupiedamoreimportantposition.
Financialsituation
Sharp’slatest2016secondquarterfinancialreportshowsthatduetothepoorperformanceoftheLCDpanelbusiness,thequarter’snetprofitwasalossof27.4billionyen.,Salesrevenuewas423.3billionyen,adecreaseof31.5%fromthesameperiodlastyear