Developmentstatus
People'sDailyOnline,formerlyknownastheonlineeditionofPeople'sDaily,officiallyenteredtheInternetonJanuary1,1997.InJuly2000,theeditorialdepartmentoftheonlineeditionwasrenamedtheNetworkCenter;inOctober2000,thenewdomainnamewasofficiallylaunched.
ThemainbusinessofPeople'sDailyOnlinemainlyinvolvesnewsinformationcollectionandreleasebusiness,Internetadvertisingindustry,informationserviceindustryandmobilevalue-addedservices.In2011,therevenueofadvertisingandpublicityservicesreached297millionyuan,andtheinformationservicerealizedoperatingincome.140millionyuan,thetwotogetheraccountedfor87.95%ofthetotalrevenueofPeople'sDailyOnline.
People’sDailyOnline,foundedonJanuary1,1997,isoneoftheworld’stoptennewspapers,"People’sDaily".Oneofthesexnetworkmedia.Asthevanguardofthenationalkeynewswebsite,People'sDailyOnlineadherestotheconceptof"authority,strength,derivedfromthepeople",withtheaimof"authority,popularization,andcredibility",and"multilingual,fullmedia,globalization,andfullcoverage"asitsmission.Thegoalisto"reporttheworldandspreadChina"asourmission.OnJune20,2008,GeneralSecretaryHuJintaopointedoutwheninspectingPeople'sDailyOnline:"People'sDailyOnlinehasvigorouslypromotedtheparty'spropositions,activelyguidedpublicopinion,warmlyservedthemajorityofnetizens,andplayedauniqueroleinthemorethan10yearssinceitsestablishment."
AsofJune2012,therewere51provincialpartysecretariesandgovernorsin30provinces,autonomousregions,andmunicipalities,andnearlyathousandleadersofcitiesandcountiespubliclyrespondedtonetizens’messages.19provinces,autonomousregions,andmunicipalitiesissueddocumentsforhandlingmessagesfromnetizens.Establishafixedhandlingmechanism.In2011alone,45,000problemsreportedbynetizenswereansweredandresolvedbyleadersatalllevels.Ithasbecomeanimportantchannelforthemajorityofnetizenstocommunicatewithleadersandconveypublicopinion,andthemostwatchedofficial-civilianinteractionplatformontheInternetinChina.
ThePeople’sWeibowaslaunchedinFebruary2010.Itisthefirstmicroblogopenedbyakeynewswebsiteofthecentralgovernment.Ithasfunctionssuchasinformationsharing,newsfeed,mobilephoneandinstantmessagingtoolbinding,andhasaccumulated500users.Morethantenthousand.People'sWeibohighlightsthecharacteristicsofcurrentaffairs,aimsatsocialelites,createsanauthoritativemainstreamvoice,andiscommittedtobuildingandexpandingnewchannelsforpartyandgovernmentagenciestocommunicatewiththepeople.Morethan4,000partyandgovernmentorganizationsatalllevels(including6nationalministriesandcommissions)andmorethan6,000partyandgovernmentcadresatalllevels(including60officialsatorabovethedeputyministeriallevel)communicatedwithnetizensonlineonPeople’sWeibo,makingPeople’sWeibograduallybecomeThepreferredmicroblogplatformforpartyandgovernmentdepartmentsandofficialsatalllevelstoaskaboutthepeople,askwhatisneeded,andaskaboutthepeople.
People'sDailyOnlineisequippedwithsatellitelivebroadcastvehiclesand3Gwirelesslivebroadcastequipment.Shenjiulaunched,People'sDailyOnlineistheonlyonlinemediathatconductslivevideobroadcaststhroughoutthewholeprocess.
People'sDailyOnlinehasthreeholdingcompanies,PeopleOnline,PeopleVideo,andWorldWideWeb,andhasestablishedlocalbranchesinvariousprovincesandcitiesinChina.Atthesametime,People'sDailyOnlineisalsoactivelypromotingitsglobalization.IthassuccessivelyestablishedbranchesandstudiosinJapan,theUnitedStates,theWesternUnitedStates,SouthKorea,theUnitedKingdom,RussiaandSouthAfrica,greatlyenhancingtheinternationalcommunicationandinfluenceofPeople'sDailyOnline.
OnApril27,2012,People'sDailyOnlinewaslistedandtradedontheShanghaiStockExchange(stockcodeis"603000").ItssuccessfullistinghascreatedtwofirstsintheChinesecapitalmarket:thefirstnewswebsitelistedonthedomesticA-sharemarket,andthefirstmediacompanylistedonthedomesticA-sharemarketasawhole.
People'sDailyOnlinehasbeendevelopingformorethantenyears,anditsinfluenceathomeandabroadhasbeenexpanding.Ithasformedabroadandstableaudiencegroup,withnetizenscoveringmorethan200countriesandregions.People'sDailyOnlinehasbeenratedas"MostInfluentialNewsWebsite","China'sMostRespectedCentralWebsite","MostValuableNewMedia","China'sMostProfessionalNewsWebsiteonWirelessInternet",andhasbeenawarded"InternetIndustrySelf-discipline"formanyyears.ContributionAward";"StrongNationForum","People'sTimes","ChineseCommunistPartyNews"andothercolumnsofPeople'sDailyOnlinewereratedas"ChinaInternetSiteBrandColumn".
OnJanuary16,2014,People'sDailyOnlineofficiallyreleasedanewvisualidentitysystem.
OnMarch2,2018,the"People'sDailyOnline,Tencent,GehuaCableVideoStrategicCooperationLaunchCeremonyandPeople'sVideoClientLaunchCeremony"washeldintheNo.1studiooftheNewMediaBuildingofthePeople'sDaily.Attheevent,itwasannouncedthatPeople'sDailyOnline,Tencent,andGehuaCable(includingtheirfunds)willestablishavideojointventurecompanytojointlydeveloplivebroadcastandshortvideofields.
OnAugust13,2018,People'sDailyOnlineandChinaMobileInternetCo.,Ltd.signedastrategiccooperationagreement,andthe"People'sDailyOnlinePublicWelfareCloud"platformwasofficiallyreleased.Accordingtotheagreement,thetwopartieswilljointlybuildajointoperatingsystemandinnovatebigdataproductsandservicemodels.
OnDecember28,2018,People'sDailyOnlineannouncedtheformalestablishmentoftheArtificialIntelligenceResearchInstitute,whichwillcombinescientificresearch,investmentandmediabusinesstobuildacommunicationbridgeforthedecision-makingoftheartificialintelligenceindustry,scientificresearchandrelateddepartments,andprovideintellectualsupport.
OnJanuary22,2019,the"People'sSmartCloud"jointlylaunchedbyPeople'sDailyOnlineandChinaMobileInternetCompanywasofficiallylaunched.Accordingtoreports,People’sSmartCloudisanupgradedversionofthePeople’sDailyOnlinemobilenewspaper,whichismainlytargetedatthird-andfourth-tiercitiesandruralareas.Itusessmartcloudmessagingasthemainstreamingmethodtobridgetheinformationgapbetweencentralcitiesandremoteareasandachieveinformationpovertyalleviation..
InApril2021,People'sDailyOnlineadjustedandoptimizeditssystemandmechanism,andsetupan"OnlineMassWorkDepartment".Thenewlyestablisheddepartmentalstaffandspecialkeyoperations"LeadershipMessageBoard"aredesignedtopromotethiscomprehensiveonlinemassworkplatformthatintegratesmasssupervision,governmentaffairscomments,andbigdataanalysistofurtherimplementtherequirementsofthecentralgovernmentandmakebetteruseoftheTheroleofabridgebetweentheheartofthepartyandtheheartofthepeople.
Operatingstatus
Holding
People'sDailyisthelargestshareholder,anditsnetprofithasgrownforthreeconsecutiveyears.
ThecontrollingshareholderandactualcontrollerofPeople'sDailyOnlineisPeople'sDaily.Asofthedateofsigningtheprospectus,People'sDailydirectlyheld66.01%ofthecompany'sshares,andindirectlyheld11.89%,0.82%,and0.83%ofthecompany'ssharesthroughtheGlobalTimes,BeijingTimesandAutoNews,respectively.
Therefore,thePeople’sDailydirectlyandindirectlyholds79.54%ofthecompany’sshares.
Finance
Intermsoffinance,People'sDailyOnlinehasshownagoodupwardtrend;in2008,2009,2010andJanuarytoJune2011,thecompanyachievedoperatingincomeof1.42.100millionyuan,190millionyuan,332millionyuanand211millionyuan,respectively,realizednetprofitattributabletotheparentcompanyof14.471millionyuan,22.46millionyuan,81.648millionyuanand32.249millionyuan.
Theprospectusshowsthattheasset-liabilityratioofPeople'sDailyOnlineisatalowlevel.In2009,2010,andthefirstsixmonthsof2011,theasset-liabilityratiowasonly25.59%,12.60%,and17.34%.Moreover,thecashflowisrelativelyabundant.In2010,thenetcashflowfromoperatingactivitiesreached110millionyuan.
Fromtheperspectiveoffundraisingprojects,the527millionyuanraisedthistimewillbeinvestedinthreemajorprojects:mobileInternetvalue-addedservices,technologicalplatformtransformationandupgrading,andacquisitionandeditingplatformexpansionandupgrade.
Siteculture
Purpose
Authoritative,popular,andcredible.
Multilingual,fullmedia,globalization,andfullcoverage.
ReporttheworldandspreadChina.
Impressions
Authoritativemediaandpublicwebsites.
Multilingualization
People’sDailyOnline(7photos)
People’sDailyOnlinehasChinese(simplifiedandtraditional),Mongolian,Tibetan,Uyghur,Kazakh,Korean,Yi,Zhuang,English,Japanese,French,Spanish,Russian,Arabic,Koreanandother15languageversions,withtext,pictures,animation,audioandvideo,forums,blogs,Weibo,podcasts,digger,chat,mobilephones,syndicatednews(RSS),onlinelivebroadcastsandothermethods,relyingontheeditingandeditingcapabilitiesofmorethan70branchesofPeople’sDailyathomeandabroad,totheworldatthefirsttime24hoursadayNetizensreleaseavarietyofinformation,includingpolitical,economic,social,culturalandotherfields.TheEnglishwebsitealsoestablishedthefirstEnglishforuminChina.People’sDailyOnlineisworkinghardtocreateaWeb2.0multimediaoriginalinteractivesystem.NewmediaservicessuchasPeople’sTV,People’sPodcasts,People’sDiggersandMobilePeople’sNetwork,MobileStrongForum,MobileTV,MobileNewspaper,MobileSMS,etc.Itisaffirmedbytheindustryandwelcomedbynetizens.FocusingonthetwonewareasofonlineTVandmobilemedia,People'sDailyOnlinehasobtainedalicenseforinformationnetworkdisseminationofaudio-visualprograms,alicenseforproductionandoperationofradioandtelevisionprograms,andalicensefor3Gmobileaudio-visualprogramcontentservices.Onthefirstanniversaryofthe5.12earthquake,People'sDailyOnlineusedsatellitelivebroadcastvehiclestogotothedisasterareaforinterviews,whichgreatlyimprovedthelivebroadcastcapabilitiesandrapidreportingcapabilities.
Openingacolumn
People'sDailyOnlinehasaPDFversionof"People'sDaily"andanelectronicversionofmorethan20newspapersandperiodicals.Netizenscovermorethan200countriesandregions.
People'sDailyOnline,ChineseCommunistPartyNews,ChinesePeople’sCongressNews,ChineseGovernmentNews,ChinesePeople’sPoliticalConsultativeConferenceNews,ChineseTradeUnionNews,ChineseWomen’sFederationNews,ChinaAssociationforScienceandTechnology,etc.,constitutethecentralnetworkgroupsectionandhavebecomeanimportantissueforthecountry.News,authoritativeinterpretationofpoliciesandregulationsandanimportantbridgetocommunicatewiththepeople.
People'sDailyOnlinehasalsoopened34provincial-levelwebsitesand5urbanwebsitesinallprovinces,cities,autonomousregions,Taiwan,HongKong,andMacaoacrossthecountry,andisnowbeingbuiltintoChina'slocalnewsinformationcenterontheInternet.
FoundedonMay9,1999,itisthefirstonlinecurrentaffairsforumestablishedbyChineseonlinemedia,andisknownasthe"mostfamousChineseforum".
OnJune20,2008,GeneralSecretaryHuJintaocommunicatedonlinewiththemajorityofnetizensvialivevideoatthePeople’sDailyOnlineForum.Hesaidwhenansweringquestionsfromnetizens:“AlthoughI’musuallybusyatwork,it’simpossible.IsurftheInterneteveryday,butIstillmaketimetosurftheInternetasmuchaspossible.WhatIwanttosayinparticularisthatthePeople’sDailyOnline’s"StrongCountryForum"isoneofthewebsitesImustchoosetogoonline."
July1,2006Officiallylaunchedafterthenewrevision.Sixmajorcontentsectionshavebeenbuilt,includingnewsinformationrelease,ideologicalandtheoreticalpropaganda,partyhistorydatabase,networkinteraction,onlineservices,andmultilingualism.InadditiontosimplifiedandtraditionalChinese,"ChineseCommunistPartyNewsNetwork"alsoopenedMongolian,Tibetan,Uyghur,Kazakh,Korean,Yi,ZhuangandEnglish,Japanese,andRussianversions,becomingthemostconcentratedversionontheInternet.,ThemostsystematicandcomprehensiveintroductiontotheauthoritativewebsiteoftheCommunistPartyofChina.
People'sDailyOnlineLocalLeadersMessageBoardisanationwideonlinemessagesystemforleadingcadres.IthasopenedpagesforInternetuserstoexchangemessagesforallprovinces,municipalities,autonomousregions,andprefecture-levelpartyandgovernmentofficials.Ithasbeenexpandedto2,200countiesacrossthecountry.County-levelcadres.
Morethan40provincialleadersandmorethan150prefecturalandmunicipalleadershavepubliclyrespondedtonetizens’messages.Respondandimplementthesolutionfromthetop-levelleader.Inaddition,ithasbecomethefirstchoicechannelforthemajorityofnetizenstocommunicatewithleadersandconveypublicopinion,andisthemostwatchedofficial-civilianinteractiveplatformontheInternetinChina.Therearenoproblemswithnetworkdesign,hyperlinks,buttonlinks(suchas"submit"buttons),objectiveandtruetextcontent,healthypictures,andothersteps.
Cooperation
Inordertostrengthencontactandcooperationwithacademia,encourageteachersandstudentsofcollegesanduniversitiestopayattentiontotheInternetandstudythedevelopmentrulesofonlinemedia,People'sDailyOnlinehassuccessivelyparticipatedinRenminUniversityofChina,PekingUniversity,andTsinghuaUniversity.,CommunicationUniversityofChina,WuhanUniversity,FudanUniversity,NanjingUniversityandotherwell-knownuniversitieshaveestablished"People'sDailyOnlineScholarships"andhavebecomeinternshipbasesforjournalismschoolsofeachschool.Atthesametime,People'sDailyOnlineisalsooneoftheteachingbasesoftheCentralPartySchooloftheCommunistPartyofChina.
In1998,People'sDailyOnlineestablishedtheGoldenNewsElectronicAudiovisualPublishingCenter,whichisacentralelectronicaudiovisualpublishinghouseapprovedbytheGeneralAdministrationofPressandPublicationandtheStateAdministrationforIndustryandCommerce.
In2005,People'sDailyOnlineDevelopmentCo.,Ltd.wasestablished,andPeople'sDailyOnlinebegantoimplementcorporateoperationandmanagement.
In2008,People'sDailyOnlineJapanCo.,Ltd.wasestablishedinTokyo,Japan.People'sDailyOnlinebecamethefirstnationalkeynewswebsitetogoabroadandachievelocalization.
Honors
People'sDailyOnlinehasbeendevelopingformorethantenyears,anditsinfluenceathomeandabroadhasbeenexpanding.Netizenscovermorethan200countriesandregions.
People’sDailyOnlinewassuccessivelyratedas“TopTenInnovativeWebsitesoftheYear”,“TopTenTraditionalMediaWebsites”,“Top100CommercialWebsites”,“ChineseExcellentCulturalWebsites”,“ExcellentFeaturedWebsites”,and"Myfavoritecomprehensiveportalsite","China’swirelessInternetmostprofessionalnewswebsite","China’smostinfluentialnewswebsite","China’smostrespectedcentralwebsite","China’swirelessInternet’smostprofessionalnewswebsite",andcontinuousWonthe"InternetIndustrySelf-disciplineContributionAward"fortwoyears.ThePowerfulNationForumwasawardedthe"NationalYouthCivilization"bytheCentralCommitteeoftheCommunistYouthLeague,wonthe"InnocentFeelingAward"and"ChinaAnnualForumEmergingAward",andwasjointlynamed"ChinaInternetSiteBrandColumn"withthe"People'sTimes"column.
People'sDailyOnlinehasalsowonmanynationalhonorarytitlessuchas"NationalAdvancedUnitforSpiritualCivilizationConstruction","NationalModelWorkers'House",and"NationalYouthCivilizationTitle".
InDecember2012,hewonthe"CrossMediaAcademyAward2012BestCommunicationInfluenceAward"attheFirstChinaIntermediaSummitForum.
November7,201424thTheChinaNewsAwardsandthe13thChangjiangTaofenAwardPresentationConferencewereheldinBeijing.
LiuYunshan,memberoftheStandingCommitteeofthePoliticalBureauoftheCPCCentralCommitteeandsecretaryoftheSecretariatoftheCPCCentralCommittee,metanddeliveredspeeches.LiuQibao,memberofthePoliticalBureauoftheCPCCentralCommitteeandMinisterofthePropagandaDepartmentoftheCPCCentralCommitteeandotherleaderspresentedtrophiestotherepresentatives.ParticipantsfromPeople'sDailyOnlinetookhometwofirstprizetrophies.Amongthem,the"GeneralDeclarationofChina'sReform"StartingAgain""wonthefirstprizeintheonlinecommentcategory,andthecolumn"SeekingTruth"wonthefirstprizeinthenewscolumncategory.
OnJune21,2018,People'sDailyOnlinewonthe"2017-2018ChinaPressTechnologyProductInnovationAward".
OnAugust14,2019,the"Top100ChineseInternetCompaniesin2019"wasreleased,ranking28thonPeople'sDailyOnline.
InDecember2019,itwasawardedanexcellentorganizationunitformicro-filmsonthethemeofsocialistcorevalues.
OnMay10,2020,the"Top500ChineseBrands2020"rankinglistwasreleased,andPeople'sDailyOnlineranked283th.
OnNovember19,2020,People'sDailyOnline's"WuhanDiary-AnInterviewRecordbytheFrontReportingTeamofPeople'sDailyOnlineinWuhan"wasselectedasthebestcaseofthe2020ChinaNewMediaWar"Pandemic".
Websiteoperation
People'sDailyOnlineCo.,Ltd.iscomposedofPeople'sDaily,GlobalTimes,JinghuaTimes,ChinaAutomobileNews,ChinaPublishingGroup,ChinaFilmGroup,ShanghaiOrientalMediaGroupCo.,Ltd.co-sponsoredtheestablishment,mainlytobuildandoperatealarge-scalecomprehensivewebsite-People'sDailyOnlineandrelatedbusinesses.PeopleSearchisanews-basedsearchenginelaunchedbyPeople'sDailyOnline,andisoperatedbyPeople'sSearchNetworkCo.,Ltd.,ajointventureestablishedbyPeople'sDailyandPeople'sDailyOnline.
OntheoccasionofthesecondanniversaryofGeneralSecretaryHuJintao’sinspectionofPeople’sDailyandPeople’sDailyOnline,thefoundingceremonyofPeople’sDailyOnlineCo.,Ltd.andthelaunchofthebetaversionof"People’sSearch"washeldtodayinBeijing.LiuYunshan,memberofthePoliticalBureauoftheCPCCentralCommittee,secretaryoftheSecretariatoftheCPCCentralCommittee,andMinisterofthePropagandaDepartmentoftheCentralCommitteeoftheCommunistPartyofChina(CPCCentralCommitteePropagandaDepartment)sentacongratulatoryletter.ZhangYannong,presidentofPeople'sDaily,attendedtheceremonyanddeliveredaspeech.
Attheceremony,WuHengquan,theeditor-in-chiefofPeople'sDaily,readoutacongratulatoryletterfromLiuYunshan.LiuYunshanexpressedhiswarmcongratulationstoallcomradesofPeople'sDailyandPeople'sDailythroughacongratulatoryletter.Hesaidinthecongratulatoryletter,"Inthepasttwoyears,People'sDailyOnlinehasconscientiouslyimplementedthespiritofGeneralSecretaryHuJintao'simportantspeechwheninspectingthePeople'sDaily,relyingonandmakinguseoftheoveralladvantagesofthePeople'sDaily,andadheringtotheauthoritative,popular,andcrediblepurposeofrunningtheInternet.Effortstoopenup,bebravetoinnovate,continuetoincreaseinfluence,andrapiddevelopmentofvariousundertakings,havebecomeanimportantpositionforspreadingtheparty’svoiceandstrengtheningmainstreampublicopinion,animportantplatformforpublishingauthoritativeinformationanddisplayingtheimageofthepartyandthecountry,andagatheringofpeople’ssentimentsandwisdom,Animportantchannelforsocialconsensus.TheestablishmentofPeople'sDailyOnlineCo.,Ltd.marksacrucialstepinthetransformationofPeople'sDailyOnline.ThelaunchofthebetaversionofPeople'sSearchindicatesthattheapplicationofPeople'sDailyOnlinehasreachedanewlevel.Theinnovationofthenewswebsite’ssystemandmechanismaswellastheprosperityanddevelopmentoftheentireonlinepropagandacausehasplayedademonstrativeandleadingrole."
Fromanewstartingpoint,wewillfurtherincreaseinnovation,strengthentechnologyapplications,acceleratecareerdevelopment,andstrivetobecomeamultilingual,all-media,global,andfull-coveredinternationallyrenownedwebsite."HewishedPeople'sDailyOnlinethecharacteristicsandstyle,Doagoodjob,letthepartyrestassured,andsatisfythepeople!
ZhangYannong,thepresidentofPeople’sDaily,deliveredaspeechattheceremony.HesaidthattheofficialestablishmentofPeople’sDailyOnlineCo.,Ltd.andthelaunchofthebetaversionofPeople’sSearchareourmajorachievementsinimplementingthespiritoftheimportantspeechoftheGeneralSecretaryandtheimplementationofthecentralgovernment’sdeploymentofculturalsystemreforms.Animportantmeasureforcomprehensiveandfastnewsinformationsearchservices.ItmarksacrucialstepinthetransformationofthePeople'sNetworktotheenterpriseandagoodstarttotheconstructionofthesearchengine.WeusethistocommemoratethesecondanniversaryofGeneralSecretaryHuJintao’sinspectionofnewspaperworkandexpressourconfidenceanddeterminationtoearnestlyimplementthespiritoftheGeneralSecretary’simportantspeech.
MaLi,thedeputyeditor-in-chiefofthePeople’sDaily,informedtheparticipantsofthepreviousestablishmentmeetingofPeople’sDailyOnlineCo.,Ltd.andthefirstshareholdersmeetingof2010,thefirstmeetingofthefirstboardofdirectors,andthejoint-stockcompany.Thesituationofthefirstboardofsupervisors.ThemeetingelectedMaLi,LiaoYing,HuiZhangzhi,HuXijin,GuanJianwen,LuoHua,TangWeihong,andChenZhixiaasmembersofthefirstboardofdirectorsofthestockcompany,andelectedHuangQixiangandWeiJizongastheshareholderrepresentativesupervisorsofPeople'sDailyOnlineCo.,Ltd.;electedMaLiChairmanofthefirstboardofdirectorsofthestockcompany,electedLiaoYingasthevicechairmanofthefirstboardofdirectorsofthestockcompany,appointedLiaoYingasthepresidentandchiefeditorofthestockcompany,andappointedGuanJianwen,LuoHua,TangWeihong,andChenZhixiaasthevicepresidentsofthestockcompany,AppointedChenZhixiaasthesecretaryoftheboardofdirectors;electedHuangQixiangasthechairmanofthefirstboardofsupervisorsofthestockcompany.
Later,LiaoYing,presidentandeditor-in-chiefofPeople'sDailyOnline,deliveredaspeech.Hesaid,“FollowingthestrategicdeploymentofthecentralgovernmentandthePeople’sDaily,People’sDailyOnlinehasnowenteredthefastlaneofrestructuringandlisting.People’sDailyOnlinewillalsostrivetobelistedonthedomesticA-sharemarket.Thisisakeynationalnewswebsitetoestablishamodernenterprise.System,theimplementationofshareholdingsystemreform,andtheboldattempttoleveragethecapitalmarket.Wewillfurtherexpandtheadvantagesofnewseditingandpublishingbusiness,fullydisplaymultimediaformssuchasgraphics,audio,andvideo,andpublishinmorechannelssuchaswiredandwireless,Toimprovetheinfluenceandprofitabilityofmultimediaservices;wewillenternewbusinessareas,includinglocalchannels,publicopinionmonitoring,wirelessvalue-addedservices,multimediavideoservices,andall-mediadatabaseservices,makingtheprofitmodelofPeople'sDailyOnlinemorediversified."
Attheceremony,NieZhenning,PresidentofChinaPublishingGroupCorporation,HanXiaoli,PresidentofChinaFilmGroupCorporation,LiRuigang,PresidentofShanghaiOrientalMediaGroupCo.,Ltd.,HuXijin,Editor-in-ChiefofGlobalTimes,ChengBoming,GeneralManagerofCITICSecurities,PeopleSearchLuoHua,generalmanagerofInternetCorporation,andLiJiaming,executivepresidentofChina.com,deliveredspeechessuccessively.AlsoattendingtheceremonywereZhangXiaohu,directoroftheSystemReformOfficeoftheCentralPropagandaDepartment,LiWufeng,directoroftheNetworkNewsandPublicityBureauoftheForeignPropagandaOffice,andotherrelevantcentralandstateofficials,aswellastheheadsofkeycentralnewswebsites.
Subscription
OnApril18,2012,People'sDailyOnline(603000)launchedasubscription,andthereleaseresultwasannouncedonApril19,2012.Afternegotiation,thecompanydeterminedthattheissuancepriceis20yuanpershare,whichcorrespondstoaprice-earningsratioof46.13timesaftertheissuance.
AccordingtotheannouncementbyPeople'sDailyOnline,thecompany'sofflineissuanceandonlinesubscriptionworkhaveended.Afterverification,atotalof115offlineallotmenttargetshavebeenallocated,correspondingto777millioneffectivesubscriptionshares,thetotaleffectivesubscriptionfundsare17.331billionyuan,andtheofflineallotmentratiois1.78%.Thenumberofvalidsubscriptionsforonlineissuanceis167,500,thenumberofvalidsubscriptionsis3.677billionshares,theamountoffrozenfundsis82.742billionyuan,thefinalnumberofonlineissuanceis55.305millionshares,andthewinningrateforonlineissuanceis1.50%.
Goingpublic
People.com.cnlandedontheShanghaiStockExchangeonApril27,2012.Thestockcodeis603000,whichrose73.6%onthefirstdayandclosedat34.72yuan,withaturnoverrateof86.01%.QuantianPeople'sDailyOnlinewastemporarilysuspendedfromtradingontheShanghaiStockExchangetwicewithinanhourduetoa10%increaseinitsstockpricefromtheopeningpriceandaturnoverrateofover80%.
Drivenbyitsstrongtrend,themediasectorperformedeye-catchinglythatday,withTianzhouCultureandZhongshiMediabothrisingtovaryingdegrees.
People'sDailyOnlineissued69,105,691shares,accountingfor25.00%ofthetotalsharecapitalaftertheissuance.Theissuepricewas20.00yuanpershare,andatotalof1.38billionyuanwasraised.ThefundsraisedfromthislistingwillbemainlyusedfortheconstructionofPeople'sDailyOnlinemobileInternetvalue-addedbusinessprojects,technologicalplatformtransformationandupgradeprojects,andacquisitionandcompilationplatformexpansionandupgradeprojects.Thecompanywillfocusonthreebusinessdevelopmentsinthefuture:includingInternetadvertising,onlinepublicopinionbusiness,andmobileInternetbusiness.Amongthem,onlinepublicopinionserviceisregardedasanimportantgrowthpointoftheinformationservicebusinessofPeople'sDailyOnline.
IPOproject
Issuanceofstocks
OntheeveningofJanuary13,2012,theChinaSecuritiesRegulatoryCommissionannouncedthatPeople.cnsuccessfullypassedtheIPOreviewandwillsoonbelisted.Itplanstoissue691057millionshares,raisefundsof527millionyuan,andlandontheShanghaiStockExchange.
OnApril5,2012,People'sDailyOnlineissuedaletterofintentfortheinitialpublicofferingofstocks.Thetotalinvestmentininvestmentprojectswithraisedfundswas527millionyuan.TheissuepricewillbedeterminedonApril19.CITICSecuritiesistheleadunderwriteroftheIPO.
ThesummaryoftheprospectusshowsthatthetotalsharecapitalofthecompanybeforetheissuanceofPeople'sDailyOnlinewas207.3millionshares,andthepublicofferingof69.105millionsharesthistime,accountingfor25%ofthecompany'stotalsharecapitalaftertheissuance.Ofthe527millionyuanraisedthistime,289millionyuanwasusedformobileInternetvalue-addedservices,146millionyuanwasusedfortechnologicalplatformtransformationandupgradeprojects,and92millionyuanwasusedforacquisitionandcompilationplatformexpansionandupgradeprojects.
Determinetheprice
DeterminetheissuancepricerangeonApril16,2012
Accordingtotheannouncement,thecompanywillbeheldfromApril6,2012toApril2012.Theroadshowwillbeheldon12th,andthedeadlineforinitialinquiryisApril13,2012;aftertheissuancepricerangeisdeterminedonApril16,2012,investorswhoparticipateinofflinesubscriptionsonApril17,2012willstarttopay.April18,2012istheonlinefundsubscriptiondayandtheofflinesubscriptionpaymentdeadline.TheissuancepricewillbedeterminedonApril19,2012,theonlineissuancelotterywillbeheldonApril20,2012,andtheonlinesubscriptionwillbeonApril23,2012.Beforethefundswerereleased,thelargestshareholderandactualcontrollerofthecompanywasPeople'sDaily.Inaddition,ChinaMobile,ChinaUnicom,ChinaTelecomandSinopecareallstate-ownedshareholders.
Accordingtoourunderstanding,inadditiontoPeople.com.cn,whichhassuccessfullypassedthecustomsthistime,andXinhua.com,whichisalreadypreparingforanIPO,therearestillmanyofficialsitessuchasQianlong.com,Beifang.com,Dongfang.com,Dazhong.com,andZhejiangOnline.Themediawebsitewantstolandinthecapitalmarket.Thelistingboomofofficialmediawebsitesmaystartfromthis.
OnthemorningofApril27,2012,Renmin.com,knownasthe"firstshareofofficialmedia,"officiallylistedontheShanghaiStockExchange.Theopeningpriceonthefirstdayoflistingwas31.01yuan,whichwas20yuanhigherthantheissueprice.Up55%.Calculatedattheopeningprice,themarketvalueofPeople'sDailyOnlinereached8.5billionyuan.
OnApril26,2012,afterthedailylimitofPeople'sDailyOnlineCo.,Ltd.(People'sDailyOnline,603000),themarketvaluehasexceededthe10billionmarkandreached10.6billionyuan,surpassingZhejiangNewsMedia,whichwasbackdoorlistedinSeptember2011.GroupCo.,Ltd.(ZhebaoMedia,600633),equivalentto1.83NewYorkTimesand3.53PhoenixNewMedia.
People.com.cnlandedontheA-sharemarketonApril27,2012.Itsurged73.6%onthefirstdayandwastemporarilysuspendedtwiceduringthesession.OnApril26,2012,afteropeningslightlyhigherinthemorning,itcontinuedtorisestrongly.Ataround10o'clock,itwassealedonthedailylimitat38.19yuan/share,anincreaseof9.99%,andaturnoverrateof35.62%.Comparedwiththeissuepriceof20yuanpershare,thecumulativeincreaseinlistinghasreached90.95%,andthemarketvaluehasreached10.6billionyuan.
Onlineroadshow
OnApril17,2012,People'sDailyOnlinehashelditsfirstpublicroadshowforitsIPO(initialpublicoffering).TheleadunderwriterCITICSecuritiesfinallygaveThepricerangeis16.5yuan/shareto21.8yuan/share.Basedonthe69.1957millionsharesissuedbyPeople’sDailyOnline,thefundraisingamountmayreach1.14billionyuanto1.507billionyuan,whichis520millionyuanmorethantheproposedfundraisingamountintheprospectus.Thescaleoffundraisingwillbemorethandoubled.
Tucaocolumn
Americanswithoutmoralityandfaith(5photos)
People'sDailyOnlinehasopenedanewcolumncalled"Nomoralitywithoutfaith"Americans"doesnotmeanthatallAmericanslackintegrityandlowmorals,butIencourageeveryonetoshowtheothersideoftheAmericansandthingsencounteredintheUnitedStatestohelpeveryonefullyunderstandtheUnitedStatesandAmericans.MostChinesepeoplethinkthatAmericansarehonest,trustworthy,andkind-heartedpeople.However,afterlivingintheUnitedStatesforalongtime,youwillfindthatyouhavebeenmisled.Settingupscholarships
People.cnhasheldthelaunchceremonyofthe"People.cnScholarship"projectatPekingUniversity,TsinghuaUniversity,RenminUniversityofChinaandCommunicationUniversityofChina.TheSchoolofJournalismandCommunication,theSchoolofJournalismofRenminUniversityofChina,andtheSchoolofTelevisionandJournalismofCommunicationUniversityofChinaestablishedthe"People'sDailyOnlineScholarship".
Theestablishmentofthe"People'sDailyOnlineScholarship"aimstofurtherstrengthentheconnectionandcooperationbetweenPeople'sDailyOnlineandacademia,andatthesametimeencourageoutstandingcollegestudentstobeinterestedinnetworknewsresearchandnetworkcommunicationresearch,andencourageoutstandingacademiciansYoungstudentsthinkandwrite.
Theselectionmethodof"People'sDailyOnlineScholarship"adoptsacombinationofscholarshipdistributionandthesisevaluation.Thespecificmethodsareasfollows:
1.Establisha"People'sDailyOnlineScholarship"
The"People'sDailyOnlineScholarship"willrewardpartnercollegesfortheiroutstandingperformanceinnetworknewsandnetworkcommunicationresearch,andatthesametimeconformtotheschoolScholarshipsareawardedtooutstandingstudentswithotherstandardsofcharacterandacademicexcellence.Thescholarshipamountofeachschoolis12,000yuan.
2.Selectionof"People'sDailyOnlineExcellentPaperAward"
Applicantsparticipateintheselectionbysubmittingpapersandarticles.The"People'sDailyOnlineExcellentPaperAward"willbeawardedbyallthepartneruniversities.Undergraduateandgraduatestudents.
Thethemeofthepaperisdefinedastwoaspects:
A.ApplicationresearchonPeople'sDailyOnline(suchascomparativestudiesorcasestudiesonacertainaspectofPeople'sDailyOnline,etc.);
B,Internetresearch(exceptforpuretheoreticalresearch),includingInternetappliedresearch,Internetcountermeasureresearch,Internetforward-lookingresearch,etc.
Participatingessaysshouldbeoriginalworksindependentlycompletedbystudents,whichcanbecollaborativeworksofseveralstudents,butcollaborativeworksofteachersandstudentsarenotaccepted;atthesametime,books,PhD,masterandundergraduatethesisarenotselectedforselectionWithinrange.Participatingstudentsarenotlimitedtomajors,andcanbemajorsrelatedtonetworkjournalismorjournalismandcommunication.Atthesametime,studentsofothermajorsareencouragedtoconductcross-professionalandcross-disciplinaryresearch.
Theselectionof"People'sDailyOnlineExcellentPaperAward"hasthreelevelsoffirstprize,secondprizeandexcellentprizeineachschool.Theprize-winningpaperswillberewardedwithatotalof18,000yuan.People'sDailyOnlinewillpublishtheaward-winningexcellentpaperworksonthePeople'sDailyOnlineMediaChannel.
The"People'sDailyOnlineScholarship"projectbeganacceptingapplicationsforthe"People'sDailyOnlineOutstandingPaperAward"atthebeginningoftheMarchsemester.Announcedbythesociety;theevaluationofthe"People'sDailyOnlineScholarship"isconductedfromSeptembertoDecembereveryyear.Pleaserefertothewebsitesofpartnercollegesforspecificrequirementsandreviewrules.
Brandnewlogo
Globalrebranding
OnJanuary16,2014,People'sDailyOnlineofficiallyreleasedanewvisualidentitysystem.
TheChinesepartofthenewLOGOinheritsthetwocharacters"people"in"People'sDaily"byMaoZedong,andthecharacter"net"istakenfromthe"MaoZedongCalligraphyDictionary"publishedbyPeople'sPublishingHouse.Amendmentstomakethevisualstylemoreuniformandthedetailsmorerefined.ThelogofontofPeople'sDailyOnlinecontinuesthecalligraphycharmofthemao-stylecharacters,vigorousandpowerful,andstretchesreasonably.
ThefontoftheEnglishdomainnamehasbeenredesigned,whichismoreinlinewiththesimpleandrecognizableaestheticstyleoftheInternetera.
ThecorelogodesignofthenewLOGOofPeople'sDailyOnlinecombinesthemaincolorsoftheredandyellowoftheChineseCommunistPartyflagtoabstracttwodancing"human"shapes,whicharechicandelegant,fulloftension.Theperforated"person"symbolnotonlysymbolizesthecharacteristicsofInternetconnectivityandinteraction,butalsorepresentsPeople'sDaily’scommitmenttoopenupthetwopublicopinionfieldsofthegovernmentandtheprivatesector,andbecomeanimportantplatformfortheinteractionbetweenthegovernmentandtheprivatesector.TheLOGOasawholeislikeaglobe,representingthedevelopmentvisionofPeople'sDailyOnlinewithglobalcoverageandcomprehensivecoverage.
LogoInterpretation
Totheworld,createaworld-classmedia
Asanationalkeynewswebsite,People’sDailyOnlinepublishesauthoritythrough24hoursNewsinformation,buildaglobalized,full-coveredall-mediaplatform;relyonthestrengthofthecountryandnationtoshowChina'simageandspreadChina'svoice.Thecorelogoislikearevolvingearth,implyingtheinternationalizationofPeople'sDailyOnline:open,facetheworld,andhaveagloballayouttocreateaworld-classmedia.
Connectthegovernmentandthepeople,buildaharmoniouspublicopinionfield
Thegraphiciscomposedoftwo"people"interactively,withtheChineseCommunistPartyflagandtheredcoloroftheChineseflagasthemainbodytone.Thefirst"person"isChinesered,whichsymbolizesthepartyandthecountry;theyellowpatternontherightalsoshowsa"person",whichsymbolizestheChinesesonsanddaughterswithyellowskin.Thetwo"persons"dancehandinhand,presentingavividpicture,implyingthesmoothcommunicationandharmoniousinteractionbetweentheparty,thecountryandthepeople,andthepeopleandthepeople.
Listentoandaskquestionsaboutpolitics,andcreateanopenandrationaldiscourseplatform
Thelogodesignisconsistent,reflectingthecharacteristicsofInternetcommunicationandinteraction.Thetwocharactersof"person"areinterconnectedanddynamic.Theyareopenandexpandingasawhole,implyingthatPeople'sDailyhaslearnedfromothers'strengths,embracedalltherivers,madesuggestionsandsuggestions,pooledideas,inquiredaboutthepeople,supervisedthepeople,andcreatedanopenandrationaldiscourseplatform..
Continuetheclassicsandshowtheculturalheritage
Thethreecharactersof"People'sNet"adoptMaoZedong'scalligraphyfont.Theword"people"istakenfromthe"People'sDaily"titledbyMaoZedong,andtheword"wang"istakenfromthe"MaoZedongCalligraphyDictionary"publishedbyPeople'sPublishingHouse.Moreconcise,easytoreadandremember.Theingeniouscombinationoflogo,bodyandEnglishlettersisharmoniousandcomplete.Thelogohasabrightimage,astrongsenseofthetimes,andaprofoundmeaning;thecalligraphyisvigorouslystretchedandbeautiful.TheentireLOGOisbothdignifiedanddynamic,withclearvisionandrichmeaning.
PersonnelNews
From2018tonow,theeditor-in-chiefofPeople’sDailyisTuoZhen
GeographicalLocation
Address:Jin,ChaoyangDistrict,BeijingPeople'sDailyOnline,No.2TaixiRoad